Share of Voice Analysis

Optimize Your Brand Visibility on
e-commerce Sites

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As more and more brands jump on the e-commerce bandwagon, having your brand stand out among the promotional clutter is an ongoing challenge.

Our solution enables the analysis of promotional and advertising effectiveness, to quantify brand visibility over time. Drive higher online conversions by monitoring and optimizing your SOV.

discoverability

Improve your brand’s discoverability across ZIPs

Analyze your brand's occurrence in the search results for relevant keywords and across the navigation.
Track ranks, number of results and the change in visibility at a ZIP-code level.
Correlate your brand’s discoverability with your pricing, promotions, discount strategy, quality of catalog and review ratings, to identify areas for optimization.

share of voice

Enhance the Share of Voice of
e-commerce promotions

Extract information from promotional banners and product listing ads on e-commerce websites, to quantify your brand’s visibility over time.
Identify opportunities to better utilize your promotional dollars across product categories and websites.
Gain near real-time information on the categories and products promoted by your competitors, as well as the frequency and duration of their campaigns.

Leverage our technological superiority

  • Aggregate data: at a store level, gain unique hyper-local insights on your brand's visibility
  • Image analytics: detect product categories promoted and discounts offered on promotional banners

Leverage our technological superiority

  • Aggregate data: at a store level, gain unique hyper-local insights on your brand's visibility
  • Image analytics: detect product categories promoted and discounts offered on promotional banners

Achieve a comprehensive view of your brand's visibility across websites.

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