Share of Voice Analysis

Optimize Your Brand Visibility on eCommerce Websites

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As more and more brands jump on the eCommerce bandwagon, having your brand stand out in the clutter of banner promotions and keyword search results, as well as gaining useful information on your brand perception are ongoing challenges.

Our Share of Voice Analysis solution helps you analyze your share of eCommerce banner promotions, product discoverability, and consumer feedback, enabling you to better influence your brand’s online visibility, focus your online expenditures, and drive the desired brand perception.

share of voice

Enhance the Share of Voice of your eCommerce promotions

Extract information from promotional banners and product listing ads on eCommerce websites to quantify your brand’s visibility over time.
Identify opportunities to better utilize your promotional dollars across product categories and eCommerce websites.
Gain near real-time information on the categories and products promoted by your competitors, as well as the frequency and duration of their campaigns.

discoverability

Improve your brand’s online discoverability

Analyze your brand’s share in the search results of relevant keywords on eCommerce websites, in terms of both ranks and number of results.
Correlate your brand’s discoverability with your pricing, promotions, discount strategy, quality of catalog, and review ratings to identify areas for optimization.

customer sentiments

Unearth customer opinions from eCommerce reviews

Leverage unique insights into consumer preferences, even on product features, enabling you to develop better, consumer-focused products and marketing campaigns.
Quantify the share of promoters and detractors for your brand, products, and product features.
Get first-hand information on the customer’s experience on any eCommerce website and address any persistent issues.

Leverage our Technological Superiority

  • Advanced image analytics platform detects the names of brands and product categories promoted and discounts offered on promotional banners
  • Automatic detection of product features mentioned in customer reviews enable you to quantify how they are perceived
  • Ability to aggregate data even for specific ZIP codes, helps you gain unique hyper-local insights on your brand's visibility

Leverage our Technological Superiority

  • Advanced image analytics platform detects the names of brands and product categories promoted and discounts offered on promotional banners
  • Automatic detection of product features mentioned in customer reviews enable you to quantify how they are perceived
  • Ability to aggregate data even for specific ZIP codes, helps you gain unique hyper-local insights on your brand's visibility

Achieve a comprehensive view of your brand's visibility on eCommerce websites.

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