Extract information from promotional banners and product listing ads on eCommerce websites to quantify your brand’s visibility over time.
Identify opportunities to better utilize your promotional dollars across product categories and eCommerce websites.
Gain near real-time information on the categories and products promoted by your competitors, as well as the frequency and duration of their campaigns.
Analyze your brand’s share in the search results of relevant keywords on eCommerce websites, in terms of both ranks and number of results.
Correlate your brand’s discoverability with your pricing, promotions, discount strategy, quality of catalog, and review ratings to identify areas for optimization.
Leverage unique insights into consumer preferences, even on product features, enabling you to develop better, consumer-focused products and marketing campaigns.
Quantify the share of promoters and detractors for your brand, products, and product features.
Get first-hand information on the customer’s experience on any eCommerce website and address any persistent issues.
Manage and enforce compliance on your brand's pricing, merchant network, and overall presentation on eCommerce websites.
Draw in-depth insights from analyzing your competitors' online promotions and react optimally.
Over the last three years, I have helped deploy eCommerce analytics solutions for several brands and...
12th Sep, 2019,
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6th Aug, 2019