E COMMERCE WEBINAR

Driving eCommerce Excellence: Inside Pernod Ricard’s Digital Shelf Playbook

May 22nd 2025, 11 AM EST | 5 PM SAST | 8:30 PM IST

Discover how a global leader leverages Digital Shelf Analytics to drive impactful eCommerce growth. Join us for an insightful webinar featuring Keanu Batista, Head of E-Commerce at Pernod Ricard South Africa, as he reveals their strategic approach to optimizing their online presence and performance.

Learn how Pernod Ricard utilizes advanced technologies like DataWeave's Digital Shelf Analytics (DSA) to translate data-driven insights into tangible success with a focused, agile team. This session will explore their strategies for enhancing brand visibility, strengthening retailer collaborations, and making strategic decisions that keep them ahead in the evolving digital landscape.

In this webinar, you will:

  • Learn how a global brand achieves local optimization: Learn how Pernod Ricard tailors its digital shelf strategies to the South African market, including tracking app-based Quick Commerce platforms and utilizing location-based intelligence.
  • Explore the value of Competitive Intelligence: See how tracking the competition provides crucial insights into category dynamics and unlocks key tactical levers.
  • Learn how a lean team drives significant impact: Get an inside look at how Pernod Ricard’s focused team leverages DataWeave’s expertise to achieve remarkable results.

Gain valuable insights applicable across industries on how to leverage digital shelf analytics to optimize your eCommerce strategy.



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Speakers
 

Keanu Batista

Speaker

Head of eCommerce, Pernod Ricard

Keanu Batista is the Head of E-Commerce at Pernod Ricard South Africa, driving revenue growth and market share through innovative strategies and strong customer relationships. Keanu brings diverse experience spanning events, marketing, and trade marketing to his current role. Previously, he excelled as E-Commerce Content & Experience Manager and South African Gin Ambassador at Pernod Ricard.

 

Karthik Bettadapura

Speaker

CEO & Co-Founder, DataWeave

Karthik Bettadapura is the Co-Founder and CEO of DataWeave, an AI-powered SaaS platform that provides competitive intelligence and digital shelf analytics to retailers and consumer brands. He is a seasoned technology leader with a track record of over 15 years developing and overseeing the success of large-scale web and data analytics products.

 

Aparna Sharma

Host

Sr. Customer Success Manager, DataWeave

Aparna Sharma is a Sr. Customer Success Manager at DataWeave, where she empowers brands to optimize their digital shelf and pricing strategies through data-driven insights. With 10+ years of experience across SaaS, hospitality, and marketing, she specializes in building strong client relationships, driving product adoption, and delivering tailored solutions that fuel growth.

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