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Pricing and Promo

Assortment Pricing & Promotions

Optimize price and promo across your assortment to balance profitability, competitiveness, and demand

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Assortment Pricing & Promotions - How is it different?

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Comprehensive & Holistic

Covers the entire product mix, optimizing pricing and promotions across all categories, price tiers and market segments for maximum impact

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Influenced By Multiple Factors

Shaped by market trends, seasonality, consumer behavior, and product positioning within the category

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Requires Balancing Diverse Objectives

Needs to strike a balance between profitability, competitiveness, and demand across the entire assortment

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Suffers From Cascading Impacts

Pricing or promo changes can ripple through the entire assortment, affecting category performance and profitability

Go Beyond Individual Products

To optimize assortment pricing and promotions effectively, you need to dive deeper than single-item analysis. Analyze the dynamics between product tiers, market trends, and consumer behavior to drive impactful decisions.

Unlock Pricing Opportunities Across Your Assortment

  • Visualize your product mix across different price and discount brackets

  • Identify key opportunities to optimize pricing for different product tiers

  • Get near real-time insights into how your pricing compares to competitors within the same range

Assortment Pricing Opportunities

Gain Deep Insights into Promotion Performance

  • Monitor various promotion types like Buy One Get One Free (BOGO), coupons, and discounts

  • Analyze the effectiveness of flash sales and special promotions

  • Understand the impact of free gifts and bundled offers on customer buying behavior

Insights in Promo Performance

Analyze Assortment Attributes Across Custom Price Ranges

  • Set minimum, maximum, and interval ranges to focus on specific price segments

  • Analyze how products are distributed across various price bands and identify gaps

  • Tailor your assortment strategy to penetrate desired price ranges more effectively

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