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Share of Search and Media

Boost Your Share Of Search and Retail Media

Amplify your brand’s discoverability on marketplaces to make it easy for shoppers to discover and choose your products

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In a Sea of Choices, Make Your Brand Stand Out

We help your brand rise above the competition with deep insights into your Share of Search and Share of Retail Media. Keep your brand visible and capture attention where it matters.

Why Tracking Share of Search and Retail Media Matters

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Search Drives Market Share

Share of Search can predict up to 83% of a brand's market share

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Searchers Buy More

Consumers who use search are 2.4x more likely to buy and tend to spend 2.6x more

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Retail Media Wins New Customers

41% of consumers who clicked on and purchased from a retail media campaign were new-to-brand shoppers

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Retail Media Boosts Organic Visibility

Retailers noticed a 59% boost in organic share of sales with retail media

Benchmark
Your Visibility

Uncover Competitive Strategies

Turn Insights
Into Impact

Benchmark
Your Visibility

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Analyze Organic vs. Sponsored Visibility: Gain insights into the split between organic and sponsored visibility within your product range.

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Stay Ahead with Timely Ranking Alerts: Receive notifications about products that rise or fall in rankings, along with alerts on particular products missing from the listing results of specific keywords

Uncover Competitive Strategies

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Track Competitor Promotions and Decode their Strategy: Get timely insights into competitors' promotions, covering categories, products, timing and frequency, to optimize your ad strategy and timing.

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Discover Competitor Bestsellers and Keywords: Identify top-ranking and best-selling competitor products, and uncover the keywords driving their success to refine your own strategy

Turn Insights
Into Impact

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Leverage Historical and Competitive Trends: Track your own and competitors’ Share of Search & Media over time across ad types and channels. Use this data to correlate with conversions and fine-tune future strategies.

Make Data-Driven Advertising Decisions: Combine Share of Retail Media insights with Share of Organic Search data to prioritize ad spend on products with low organic visibility, boosting discoverability.

Optimize Ad Spend Across Channels: Analyze the performance of your ad investments across retail media networks, banner ads, and sponsored listings to ensure optimal budget allocation.

Finalize a Holistic Promotional Strategy: Integrate Share of Search and Share of Media insights with content quality, product availability, and pricing trends to optimize sponsored ads, refine content, manage inventory, or implement strategic discounts.

Ready to explore? Get in touch!


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