Bridging the Gap: How Digital Shelf Analytics Empowers Marketing Mix Modelling for Smarter Brand Decisions

Discover how brands are unlocking deeper insights by integrating Digital Shelf data into their marketing strategies to drive ROI and performance.

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WIN ON THE DIGITAL SHELF

Digital Shelf Analytics, Grounded in Trusted Data

Measure, analyze, and optimize how your products are represented, discovered, and sold across all channels

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Bush Brothers Logo
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Solutions to Power Your Growth

Pricing and Availability Insights

Get timely and accurate pricing, availability, and competitor insights to optimize your pricing and supply chain strategies.

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Share of Search and Retail Media Monitoring

Gain visibility into your share of search results across organic and sponsored listings to maximize product discoverability.

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Content Audit and Optimization

Ensure your product content aligns with your brand guidelines to drive better customer engagement and higher conversions.

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Ratings and Reviews Analysis

Leverage customer feedback to build trust, improve your product’s visibility, and drive conversions.

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Why Your Digital Shelf KPIs Matter

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Availability

If your product is out of stock, you lose both sales and customer trust

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Content Quality

High-quality descriptions and images drive engagement and conversions

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Ratings and Reviews

Positive feedback builds credibility and influences purchase decisions

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Price and Promotions

Consistent pricing and competitive promotions attract more shoppers

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Share of Search and Retail Media

Strong search rankings and well-placed ads boost visibility and sales

When These KPIs Work Together, You Win

KPIs Driving eCommerce Growth

How Brands Win with Our Insights

Bush Logo

Digital Shelf Optimization

Monitoring 200+ SKUs across over a dozen retailers optimizing content quality and amplifying share of search in competitive food categories

Automated MAP Violation Alerts

Daily MAP monitoring across retailers, ensuring strict adherence to pricing policies with immediate alerts protecting brand integrity

Pernod Ricard ZAF Logo

Digital Shelf Analytics

Analyzing digital shelf dynamics across various regional apps and marketplaces to strategically maintain high visibility and positioning on the digital shelf

What Sets Us Apart

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Data Accuracy at Scale

Access reliable, normalized data at scale, with the ability to process millions of SKUs from hundreds of global sources

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Diverse Web Environments

Capture data across every digital touchpoint, including desktop, mobile, apps, D2C sites, marketplaces, and more

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Location-aware Insights

Drill down to region, ZIP code, or store level to uncover pricing and availability insights that reflect real-world retail conditions

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Agile and Configurable Solution

Customize what you track and how you see it - add SKUs or sites on demand and fine-tune insights with weighted inputs

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Robust Integration Options

Integrate effortlessly into your existing tech stack to activate insights and enable faster decisions across teams

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Independent Platform

Rely on a fully independent, end-to-end platform that delivers unbiased insights without third-party dependencies

Hear From Our Customers

Content quality and search visibility were major challenges in our e-commerce growth. With DataWeave's digital shelf analytics, we've improved our content health from 51% to 76% and significantly increased our share of search. Their platform helps us effectively monitor what matters across retailers. DataWeave has always been a fantastic partner that listens, and offers customer-focused solutions!

Kristen Arnwine

Kristen Arnwine

Sales Manager, Bush Brothers & Company

We’ve been using DataWeave’s Digital Shelf Analytics for the past three years, and it’s been invaluable for our lean team. The Availability module helps us track product stock levels and identify gaps, while Share of Search allows us to monitor brand performance against competitors. Overall, the platform has greatly enhanced our ability to manage and improve our presence on online marketplaces effectively.

Keanu Batista

Keanu Batista

Head of Ecommerce, South Africa, Pernod Ricard

Quite happy with the experience of working with DataWeave. The team is very good at responding to our queries and the data has been particularly useful. With DataWeave, we’ve seen improved product matching and accuracy of our content.

Digital Engagement Manager

Leading Provider of Baked Goods and Snacks

Dataweave provides meaningful, high-level data for our business and is quick to help solve problems. With their strong customer support, they work through the organization to bring forward new functionality.

Associate Director, eCommerce Capabilities

Multinational Dairy Products Corporation

Frequently Asked Questions

What is digital shelf analytics, and how can it benefit my eCommerce strategy?

Digital Shelf Analytics (DSA) helps brands monitor, measure, and optimize how their products appear and perform across online retail channels. As eCommerce becomes increasingly competitive, DSA provides visibility into how your products stack up in terms of availability, content accuracy, search placement, media visibility, and shopper feedback. It enables data-driven decisions to improve conversion, grow market share, and protect brand equity online.

What key factors are tracked in digital shelf analytics?

Digital Shelf Analytics tracks critical factors that influence online performance, including product availability, content quality, search rank and visibility (Share of Shelf), paid media presence (Share of Media), and customer sentiment through ratings and reviews. Together, these KPIs provide a holistic view of how your products appear, compete, and perform across eCommerce platforms.

How does monitoring product availability improve eCommerce performance?

Tracking availability helps brands quickly detect out-of-stock issues, identify regions or platforms with recurring stock gaps, and minimize lost sales. By ensuring your products are always listed and purchasable across key channels, you maintain customer trust and revenue continuity.

Why is content quality a critical KPI in Digital Shelf Analytics?

High-quality content—accurate titles, rich images, detailed descriptions, and complete attributes—drives visibility, shopper confidence, and conversions. DSA identifies content mismatches, missing elements, and compliance gaps so brands can ensure consistency across SKUs and channels.

How do Share of Shelf (SoS) and Share of Media impact digital performance?

Share of Shelf (SoS) measures how prominently your products appear in search results and category pages compared to competitors—higher SoS translates to greater visibility and purchase potential. Share of Media tracks your brand’s presence in paid placements like sponsored listings and banners. Together, these metrics help brands evaluate their digital shelf exposure, improve merchandising strategies, benchmark against competitors, and optimize retail media investments to maximize ROI.

How can insights from ratings and reviews improve product performance and reputation?

DSA analyzes ratings, review volume, and customer sentiment to surface trends, pain points, and opportunities. These insights help brands enhance product quality, address shopper concerns, and refine messaging—leading to improved satisfaction, loyalty, and conversion rates.

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