Customers increasingly compare prices across retailers before placing an order. Inconsistent pricing across retailers erodes brand equity and reduces the customer’s lifetime value.
Enforce your MAP with time-stamped proof of violations across each retailer to pinpoint exactly who you need to contact to protect your brand’s price consistency.
Track and police online merchants who violate MAP policies most frequently. Monitor your online ecosystem to spot unauthorized merchants selling your products.
Stay competitive by also identifying popular merchants selling your rivals’ products to build new partnerships. .
Identify merchants consistently selling counterfeit products online and take timely corrective measures.
In a space largely driven by search algorithms, content optimization can make all the difference.