Product Gap Analysis

Uncover Product Gaps and Unlock New Opportunities

Build a stronger, more profitable product mix by uncovering hidden gaps and optimizing your assortment with data-driven insights

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Detect and Bridge Gaps to Enhance Your Product Mix

Spot gaps in your assortment by analyzing trends and competitor assortments. Use our insights to optimize stock, pricing, and category coverage to address unmet market needs.

Connect the Dots — Gaps, Overlaps, and Opportunities

Spot underrepresented products and categories to fill unmet consumer needs
Compare your assortment with competitors to uncover missing or underperforming products.
Optimize the impact of your exclusives by aligning them with market demand and trends.
Capitalize on gaps and overlaps to create a competitive and profitable assortment strategy.

Our Approach to Product Gap Analysis

Assess Your Assortment

Gain insights into your current assortment, including product coverage, pricing, and availability

Spot Assortment Gaps

Identify missing products and categories by benchmarking against top competitors

Gauge Customer Demand

Leverage data on top-selling products to uncover high-demand areas

Prioritize High-Value Gaps

Detect unmet demand in key product categories to optimize your lineup

Refine Your Product Mix

Optimize your product mix, stock, pricing, and promotions to fill demand gaps

Monitor & Optimize

Continuously track competitors, stock shifts and trends to keep your assortment dynamic

Unlock Profitable Assortments with Multi-Modal AI

Our advanced AI analytics take you from uncovering gaps to refining your assortment. With actionable insights at your fingertips, optimize product selection, fill critical gaps, and align your assortment with market demand.