Industry Report

Inflation Accelerates Private Label Share and Penetration

What Data Reveals About the Presence of Private Label Brands on the Digital Shelf


Amid prolonged economic uncertainty, availability and affordability furthered the power and presence of grocery private label brands. They collectively increased market penetration beyond expectation, signaling the strength of their Share of Voice and verifying a shift in consumer preferences.
This Private Label Grocery Report identifies:

  • Eight of the top 10 brands with the highest number of SKUs and overall private label growth trends
  • Top performing private label brands’ product count and share
  • Pricing insights at a retailer and category level to understand brands poised for growth

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