PARTNER PODCAST

The Future of Commerce Intelligence: Turning Data into Action with AI

What does it take for consumer brands to move from experimenting with AI to building systems that make decisions, take action and learn from the results?

In episode 2 of The Executive Briefing from The CPG View, Karthik Bettadapura, Co-Founder and CEO of DataWeave, joins Don “eCommerce” Brett to explore three points where the agentic approach breaks in commerce. Brands need data beyond their own systems, must act within retailer and marketplace rules, and often have limited visibility into what those actions achieved. Their conversation walks through these challenges and offers a practical starting point for teams building agentic workflows.

In this podcast, you'll discover:

  • Why agents need internal business data and external market signals connected in a form they can reliably understand.
  • Where the action layer gets complicated, as brand agents work across retailers and marketplaces with different rules, policies and approval requirements.
  • Why measuring outcomes is essential to closing the feedback loop and helping agents improve their next decision.
  • How data, business context and safeguards shape a reliable agentic system, and why choosing the AI model should come last.
  • Where to start: take one workflow, define the data and controls it needs, and make it run reliably before expanding.

Press play to hear the full conversation.

Speakers

Don Brett

Don Brett

Host & Speaker

Don "eCommerce" Brett, Host, The CPG View
Don "eCommerce" Brett hosts The CPG View and is a Managing Director at Pattern Advisory. His career spans retail and eCommerce leadership, including earlier roles at Newell Brands and in private equity, and he serves on multiple boards. He also runs The Retail eCommerce Club community and publishes The Retail Media View newsletter. Don is based in Atlanta and holds an MBA from Harvard Business School.

Karthik Bettadpura

Karthik Bettadpura

Speaker

Karthik Bettadapura, Co-Founder and CEO, DataWeave
Karthik Bettadapura is the Co-Founder and CEO of DataWeave, the AI-powered commerce intelligence company that runs the shared data layer behind pricing, assortment, content, and the digital shelf for retailers and brands worldwide. For more than a decade, he has focused on building the infrastructure that turns messy, fast-moving commerce data into intelligence teams can trust and act on. On this episode, he makes the case that in a market full of AI, the durable advantage still comes from getting the data foundation right.