PARTNER PODCAST

Commerce Intelligence & AI: Turning Data Into Competitive Advantage

Commerce has never been more visible. Price, assortment, promotions, and competitor moves are all out there, close to continuously. So why do most teams still struggle to trust what they're looking at? That's the question Karthik Bettadapura, Co-Founder and CEO of DataWeave, sits down to answer with Don "eCommerce" Brett on The CPG View. Their conversation opens The Executive Briefing, a new series on the show. It covers what it takes to turn all that visible data into decisions that hold up once AI is sitting on top of it.

In this podcast, you'll discover:

• Why a live view of price, assortment, and content is easy to promise and hard to keep running week after week, as sites and listings keep changing underneath you.
• Where commerce data gets stuck inside most organizations, from teams that never share numbers to the slow work of matching the same product across messy datasets.
• How to separate a competitor's real threat from market noise, so you stop losing margin on moves that were never going to matter.
• Why the lasting AI advantage sits in the data underneath the model, and what a fast, confident wrong answer ends up costing you.
• What the strongest commerce intelligence setup looks like: a central layer that feeds the decisions teams make every day, and gets sharper each time they use it.