How CPG Brands Are Using Digital Shelf Analytics To
Digital has now become the new norm for customers. With brands accelerating their online digital spend, standing out on the digital shelf is what all CPG’s aim for. To stand out, businesses today see the immense potential of harnessing external and competitive information from the web to aid in enhanced business strategies and decision making.
However, the data points are so vast, unstructured and complex that it becomes impossible for brands to monitor the digital shelf without tech support.
Digital shelf analytics (DSA) tools, powered by AI, offer a compelling solution. In our upcoming webinar, thought leaders from DataWeave will join CGT to explore the key levers that leading CGs are tracking at scale to amplify their online growth.