Whitepaper
How Consumer Brands Can Thrive on Delivery Intermediaries with Digital Shelf Analytics
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The growth of delivery intermediaries has revolutionized eCommerce and made it easier for consumer brands (especially CPG brands) to tap into a larger consumer base and acquire a diverse set of consumers. However, brands are also confronted with a series of challenges: hyperlocal competition, pricing discrepancies, platform-specific visibility, mobile-first user behavior, and more. In this dynamic landscape, digital shelf analytics emerges as a key solution for brands to gain a competitive advantage on delivery intermediary platforms, providing critical insights into their availability, assortment, content, pricing, and more.
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