Retail media is the fastest growing digital ad channel worldwide. Brands and agencies advertising on retail media networks can use digital shelf analytics as an intelligence layer, feeding inputs to all phases of campaign management, such as budget planning, media and content planning, campaign activation / deactivation, and impact measurement. However, this is easier said than done.
Read this whitepaper to learn about:
- What is retail media and why is it the fastest growing digital ad channel for brands?
- Using Digital Shelf Analytics to elevate the consumer experience across the buyer journey
- Implementing Digital Shelf Analytics as an intelligence layer for retail media optimization