DSA Webinar

Overtaking Page One Organically: Digital Shelf Expert Advice from DataWeave and B&G Foods

Key Highlights

As e-commerce demand continues to surge for online grocers and the competitive landscape intensifies, more global brands seek guidance for improving search rank visibility (or Share of Voice) to boost sales and market share.

While getting your products to page one on retailer websites can improve sales by as much as 50%, figuring out the right levers to pull to get there organically is no easy feat, especially given algorithm variances. This is why leading brands rely on DataWeave to continuously monitor, measure and analyze their Share of Voice alongside their competitors to optimize digital shelf performance.

During this webinar, you will learn:

  • How to improve your search rank visibility by measuring key performance indicators (KPIs) like Content Audit, Availability, Pricing, Promotions and Reviews to improve your Share of Search organically
  • When and where to leverage paid search sponsorships to improve your product rank
  • How to implement a hyper-local focused strategy at the zip-code level, across retail channels

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Neha Mallik


Neha Mallik is the Director of eCommerce and Digital Marketing at B&G Foods. Neha is a CPG industry executive with over 20 years experience, and currently leads the development and execution of strategic initiatives for eCommerce strategies.


Karthik Bettadapura


Karthik Bettadapura is the CEO and Co-Founder, DataWeave. Karthik has over 14 years of technology leadership experience and has built and managed large-scale Web and data analytics products and platforms.

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