As promoted by The Private Label Manufacturers Association (PLMA)
The combination of economic uncertainty, inflation, and perceived affordability has increased consumer’s willingness to buy and try more private label products.
DataWeave’s President and COO, Krish Thyagarajan, partnered with the Private Label Manufacturers Association (PLMA) to present a summary of what eCommerce data revealed about the growing presence of private label brands on the Digital Shelf, through Q1 2022.
You will learn:
Competitive private label brands are becoming a greater threat at a category and basket level to other private label brands
Private label pricing insights at a retailer and category level to understand brands poised for growth
Though inflation is driving price hikes, more than 50% of the products analyzed have yet to see a price increase
The top performing private label brands’ product count and comparative market share
Krish is the President and COO of DataWeave. He is a global executive with 25+ years in IT industry. He has significant experience running businesses across geographies, cultures and maturity levels. Krish worked in leadership roles at Dell, Quest Software, and Microsoft, among others before joining DataWeave.
The Private Label Manufacturers Association is a non-profit organization founded in 1979 to promote store brands. It is the only trade group of its kind, representing 4,500 member companies in more than 75 countries.