VIDEO

The Price Point Ep.10 - AI Driven Competitive Intelligence

In this episode of The Price Point, Edward Salas, SVP of Retail Strategy at DataWeave, dives into the transformative power of AI-powered competitive intelligence—and why AI alone isn't enough to drive smart pricing and assortment decisions.

AI can process vast amounts of competitive data at unmatched speed, but true success comes from human expertise working alongside AI. Edie explores:

  • How AI enhances competitive tracking, product matching, and data normalization.
  • Where AI falls short — lacking context, intent recognition, and strategic decision-making.
  • Real-world examples where blindly following AI can erode margins and price image.
  • The future of AI in pricing, including small language models (SLMs) and deeper human-AI collaboration.
  • AI is like autopilot—it makes the process smoother, but a skilled pilot (you!) is still needed to navigate challenges.


    • Watch now to learn how to leverage AI as a strategic advantage, not just a data-crunching tool.

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