VIDEO

The Price Point Ep.11 - The Long Tail Blind Spot

In this episode of The Price Point, Edward Salas, SVP of Retail Strategy at DataWeave, uncovers a major blind spot in retail pricing—the hidden impact of long-tail products on price perception and profitability.

Many retailers focus solely on Key Value Items (KVIs), but ignoring long-tail pricing can quietly erode margins and damage your price image. We explore:

• Why long-tail pricing matters more than you think.
• How price gaps on low-visibility products shape customer perception.
• Real-world examples of long-tail pricing mistakes that cost retailers money.
• The risks of ignoring competitor moves in long-tail categories.
• How pricing teams can build a case for leadership to invest in better competitive tracking.