VIDEO

The Price Point Ep.11 - The Long Tail Blind Spot

In this episode of The Price Point, Edward Salas, SVP of Retail Strategy at DataWeave, uncovers a major blind spot in retail pricing—the hidden impact of long-tail products on price perception and profitability.

Many retailers focus solely on Key Value Items (KVIs), but ignoring long-tail pricing can quietly erode margins and damage your price image. We explore:

  • Why long-tail pricing matters more than you think.
  • How price gaps on low-visibility products shape customer perception.
  • Real-world examples of long-tail pricing mistakes that cost retailers money.
  • The risks of ignoring competitor moves in long-tail categories.
  • How pricing teams can build a case for leadership to invest in better competitive tracking.


    • Long-tail pricing isn’t just an afterthought—it’s a strategic advantage. If you’re only tracking KVIs, you’re running blind.

    Watch now to learn how AI-powered competitive intelligence from DataWeave can help you:

  • Identify hidden margin risks across your assortment.
  • Spot competitive threats before they impact sales.
  • Build a data-backed case for smarter pricing decisions.


    • Book a Demo