VIDEO

The Price Point Ep.12 PDP - The Secret Weapon

In this episode of The Price Point, Edward Salas, SVP of Retail Strategy at DataWeave, breaks down the critical role of product display pages (PDPs) in driving online conversions—and why even the best pricing strategy won’t work if your PDPs fall short.

A weak PDP doesn’t just cost you a sale; it can impact your entire business. Edward explores:

  • The six essential elements of a high-performing PDP, from high-quality images to SEO optimization.
  • The most common PDP mistakes that send customers bouncing to competitors.
  • A side-by-side breakdown of good vs. bad PDPs—and what top retailers do differently.
  • How continuous optimization, shopper intent alignment, and analytics separate the best PDPs from the rest.


    • Your PDP is more than just a product page—it’s a sales tool. If it’s not optimized, you’re leaving money on the table.

    Watch now to learn how to turn your PDPs into conversion powerhouses.

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