VIDEO

The Price Point Ep.13 PDP - Content Optimization

In this episode of The Price Point, Edward Salas, SVP of Retail Strategy at DataWeave, dives into the power of content optimization and how PDPs (Product Display Pages) influence both SEO and revenue.

A poorly optimized PDP can cost you sales and weaken your competitive edge. Edward covers:

  • Why auditing and benchmarking are essential for identifying PDP gaps..
  • The key components of a high-performing PDP, from rich media to detailed product descriptions.
  • Common PDP mistakes that confuse shoppers and reduce conversions..
  • How AI and data-driven insights help enhance PDP content and boost sales.
  • Your PDP isn’t just an information page—it’s a conversion driver. Learn how to refine yours for maximum impact.


    • Your PDP is more than just a product page—it’s a sales tool. If it’s not optimized, you’re leaving money on the table.

    Watch now to elevate your PDP strategy!

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