VIDEO

The Price Point Ep.14 Pricing Common Sense

In this episode of The Price Point, Eddy Salas, SVP of Retail Strategy at DataWeave, returns with fresh insights after a brief break—this time tackling the everyday pricing slip-ups that frustrate teams and confuse customers.

These aren’t major pricing blunders. They’re the “death by a thousand cuts” issues—tiny inconsistencies that snowball into customer distrust and operational inefficiencies. Edward dives into:

• Why penny price changes often aren’t worth the effort—and how to avoid them.
• The shopper confusion caused by odd or non-divisible multi-buy offers (think “3 for $2.47”).
• Value-size mismatches: when buying in bulk costs more than smaller units.
• Price link disconnects, like different prices for identical items in different scents or flavors.
• How misaligned brand pricing can hurt your value perception, like a national brand priced below a private label.
• The role of AI and pricing rules in fixing all of the above, from mapping to execution.