The Price Point Ep 8: Representative Pricing

How Do You Make Sense of Competitive Pricing?

In this episode of The Price Point, Eddie Salas, SVP of Retail Strategy at DataWeave, unpacks the critical role of representative pricing in competitive pricing intelligence.

When tracking competitor prices across multiple locations, retailers often face price variations for the same product. So how do you consolidate these differences into a meaningful benchmark? Eddie explores different methods—average, lowest, highest, and mode pricing—highlighting their pros, cons, and real-world applications.

Learn why anchoring to a reliable reference price is essential for accurate competitive analysis, smarter pricing strategies, and long-term market success. Watch now to gain clarity, confidence, and control over your pricing decisions.