E Commerce Webinar

How global CPG brands use Digital Shelf Analytics

Managing and Scaling brands on modern eCommerce is tough.

It’s even tougher for global CPG brands driving growth across multiple platforms in several countries for their 1000s of SKUs - all simultaneously.

This means - Every brand has to fight and win thousands of small battles.

Join us on a fireside chat with David Popovich, from the Colgate-Palmolive team, on how they sustain their growth by the power of Digital Shelf.

You will learn:

  • What is Digital Shelf Analytics (DSA), and why is it important?
  • What are the key Digital Shelf KPIs - how to track them?
  • How do Digital Shelf KPIs help in sales optimization and scale-up decisions?
  • What is the impact of DSA on sales?
  • Tricks on incorporating Digital Shelf Analytics processes into your eCommerce strategy.

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David Popovich

Guest Speaker

Ecommerce Specialist & Data scientist Colgate Palmolive, Israel

David Popovich is a top influential leader in the eCommerce community—internationally recognized for his innovative entrepreneurial success and strategic advisory within the industry.

He is currently responsible for developing eCommerce strategies and tactics for Colgate Palmolive in the NAMET region. (N. Africa, Middle East, Turkey)

He has devoted the past 18 years of his life to building and mentoring powerful businesses and eCommerce enterprises, helping them thrive to reach long-term and sustainable success. .


Vaibhav Khaparde


Digital Shelf Product Head, DataWeave

Vaibhav heads products at DataWeave - and shapes the Digital Shelf for global eCommerce Brands.

DataWeave provides comprehensive tracking and optimization of KPIs to Ecommerce brands. DataWeave tracks and delivers insights across availability, ETAs, Delivery Fee, discoverability, and pricing and offers actionable recommendations.

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