QSR Webinar

Scaling Food brands online, using data

Fireside Chat with Munaf Kapadia

The shock of Covid - has resulted in a world where Food Delivery is the battlefront for every hungry customer’s mindshare. Data is the winning weapon in this battle.

Join us as we sit with Munaf Kapadia, who has extensive experience of all facets of food brands and food delivery, demystifies for us how data can help you win.

Munaf has worked at Google, led the eCommerce business at Mcdonald's, and built his own food brand with - The Bohri Kitchen. He has recently joined Zomato and is co-piloting Zomato - Wings program to help grow partner restaurants further and faster.

You will learn:

  • How the post covid world looks like for your brand trying to win digital food orders
  • What are the growth levers that you can influence by using Data
  • Which are the leading KPIs you need to focus on to grow your orders
  • How can channel and competitive data help you optimize your marketing
  • How you can build Data capabilities and become future proof


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Speakers
 

Munaf Kapadia

Guest Speaker

Munaf has been part of every aspect of the QSR and Food Delivery Industry. He spent the first four years of his career with Google - and brings the perspective of data-led decision-making of tech companies. Then he built The Bohri Kitchen from scratch, along with his mother, and now runs multiple locations across Mumbai. He has captured his journey at The Bohri Kitchen in his book – How I Quit Google to Sell Samosa. He headed the eCommerce business of McDonald's, driving their growth on all digital platforms. He has recently joined Zomato, co-piloting Zomato - Wings program to grow partner restaurants further and faster.

 

Abhinav Kumar Gupta

Host

Abhinav is working with global QSR chains in helping them grow their eCommerce business using Analytics. Before that, Abhinav was a founder of an Enterprise AI Startup and has worked at KPMG and BCG.

DataWeave provides comprehensive tracking and optimization of KPIs to QSR chains. DataWeave tracks and delivers insights across availability, ETAs, Delivery Fee, discoverability, pricing, and offers actionable recommendations. DataWeave tool also enables ad spend optimization campaign performance monitoring and helps in the optimal selection of promotions and offers

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