The Price Point Ep.2: Product Match Rates Made Simple

Watch this episode of The Price Point to learn how improving them can transform your pricing strategy. Edward Salas, SVP of Retail Strategy at DataWeave, breaks down the importance of product match rates and how they impact pricing strategies for retailers and brands.

Discover how match rates—whether SKU-based, sales-based, or size-adjusted—provide the clarity needed to align products with competitors, avoid mispricing, and gain a competitive edge. Learn about the role of AI in refining matches, from code-based matches to complex comparisons like private labels and multi-pack equivalization.