The Price Point Ep.3: Zeroing in on Price Zones

In this episode of The Price Point, Eddy Salas, SVP of Retail Strategy at DataWeave, dives into the critical concept of price zones and their impact on pricing strategies for retailers and brands.

Discover how understanding and monitoring competitive price zones can help tailor your pricing strategies, protect your margins, and improve your price image. Eddy explains the fundamentals of price zones, why they matter, and how ongoing analysis can give you a strategic advantage in the marketplace.