Industry Snapshot
The US CPG Competitive
Landscape
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Key Highlights
For this report, we tracked 10 leading retailers in the US and captured data on product categories, prices, and brands, including unique insights on:
- Pricing and assortment: how retailers vary their pricing, discounts, and assortment across categories
- CPG brands: top brands by number of SKUs, as well as the most premium brands in each category
- Private label: proliferation, discounting strategies, and price points of private label products
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