The US CPG Competitive
Landscape

Key Highlights

For this report, we tracked 10 leading retailers in the US and captured data on product categories, prices, and brands, including unique insights on:

• Pricing and assortment: how retailers vary their pricing, discounts, and assortment across categories


• CPG brands: top brands by number of SKUs, as well as the most premium brands in each category


• Private label: proliferation, discounting strategies, and price points of private label products