Key Highlights

For this report, we tracked 10 leading retailers in the US and captured data on product categories, prices, and brands, including unique insights on:

• Pricing and assortment: how retailers vary their pricing, discounts, and assortment across categories


• CPG brands: top brands by number of SKUs, as well as the most premium brands in each category


• Private label: proliferation, discounting strategies, and price points of private label products