Using Digital Shelf Analytics for eCommerce Scale Up
Fireside Chat with Mondelez Team on they supercharge their online Sales with Digital Shelf Analytics
The first page of eCommerce’s product listing page is a war front. Your brand’s market share depends on capturing the first few ranks for the search keywords.
The key to winning this war is through Digital Shelf Analytics. One of the few brands that leverage Digital Shelf Analytics exceptionally well is Mondelez.
Join us as Mondelez’s team shares their secrets on how to win the Digital Shelf.
You will learn:
What is Digital Shelf Analytics, and why is it important?
What are the key Digital Shelf KPIs - how to track them?
How do Digital Shelf KPIs help in sales optimization and scale-up decisions?
What is the impact of DSA on sales?
Tricks on incorporating Digital Shelf Analytics processes into your eCommerce strategy.
Copyrights DataWeave.com, 2022
Data Science Lead - Ecomm, Mondelez India
Akash Tandon leads Data Science for Ecomm and Modern Trade, Mondelez India. He has more than a decade of experience in driving strategy and analytics for Brand growth. He has previously worked for brands like Loreal, Fractal Analytics etc.
Head of Products, DataWeave
Praveen heads product at DataWeave. He has two decades of experience working with tech companies like Ericsson, Qualcomm, and Idea. He’s NIT and an IIM A alum.