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Whitepaper

Climbing the Food Chain in an Ever-Expanding Pet Food Universe

How monitoring and managing digital shelf ratings and reviews kept the top 3 pet food brands on top


Overview

Each year, American pet owners are spending more and more on their furry friends. As eCommerce gains traction post pandemic, pet food brands will need to ensure their digital shelf is prominent and visible in increasingly crowded online channels. This Whitepaper shares insight as to how monitoring and managing ratings and reviews kept the top 3 brands on top throughout the pandemic-driven turmoil.
Key trends identified include:

  • Which brands came out on top (reviews), and whose stars (ratings) are radiating
  • What attributes matter most when determining your digital content strategy
  • The impact refining the last-mile delivery experience has on brand perception


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