Winning in eCommerce with Digital Shelf Analytics: A CPG Brand's Perspective
Are you ready to unlock the secrets behind skyrocketing eCommerce growth? Watch an illuminating webinar that delves into the captivating success story of Bush Brothers, a leading CPG brand that produces approximately 80 percent of the canned baked beans consumed in the US.
Engage in their transformation story as their eCommerce topline sales surged from 1.5% to an impressive 9% post-pandemic. Discover the pivotal role of Digital Shelf Analytics in this growth, along with firsthand insights into challenges overcome and strategies employed for sustained success.
In this webinar, you will:
Learn how digital shelf analytics, which includes insights on Share of Search, content, ratings and reviews, customer sentiment, and more, fueled their growth journey.
Explore the world of retail media – its strategic importance, expected impact, and significance in Bush Brothers' eCommerce strategy.
Understand the KPIs that drive eCommerce excellence, captured in a single digital scorecard.
With 20 years in CPG, Kristen Arnwine brings experience in digital shelf, eCommerce, data analysis, business development, customer P&L management and brand engagement. She is currently at Bush Brothers, leading a team focused on retail grocery, specializing in eCommerce and natural strategy. When not in an eCommerce share group or strategizing with her team, she enjoys reading, hiking, horseback riding and spending time with her husband and son in the mountains of Knoxville, Tennessee.
eCommerce Lead, Bush Brothers & Company
Brian Torrence has 8 years of experience within CPG, working within Grocery sales, eCommerce, and customer strategy and P&L. Brian recently got married to his wife Hannah on New Year's Eve, and is a new resident to Knoxville, TN where he and his wife enjoy time spent in local nature and the competitive spirit of pickleball.
CEO & Co-Founder, DataWeave
Karthik Bettadapura is the CEO and Co-Founder, DataWeave. Karthik has over 14 years of technology leadership experience and has built and managed large-scale Web and data analytics products and platforms.
Sr. Customer Success Manager, DataWeave
Brian Linger brings a decade's experience in empowering brands & retailers for digital success. He leverages AI-based technologies to optimize clients' digital shelf performance and gain a competitive edge in the ever-evolving eCommerce landscape.