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Posts by Praveen Sheethalnath | DataWeave

The DataWeave Blog

Praveen Sheethalnath

Posts by Praveen Sheethalnath

Praveen is Head of Products at DataWeave

Why Unit of Measure Normalization is Critical For Accurate and Actionable Competitive Pricing Intell

Why Unit of Measure Normalization is Critical For Accurate and Actionable Competitive Pricing Intell

Find out how Unit of Measure Normalization ensures products are matched appropriately, resulting in highly accurate and actionable competiti...

Praveen Sheethalnath | 6th Nov, 2023,  
DataWeave Launches PricingPulse: Empowering Retail Leaders With Comprehensive and Strategic Pricing

DataWeave Launches PricingPulse: Empowering Retail Leaders With Comprehensive and Strategic Pricing

DataWeave’s PricingPulse is the first and only pricing view in the industry to bridge the gap between tactical pricing decisions and compr...

Praveen Sheethalnath | 29th Aug, 2023,  
5 Ways DataWeave Helps Brands Drive Growth With Amazon Ads

5 Ways DataWeave Helps Brands Drive Growth With Amazon Ads

Consumers are discovering and trialing new eCommerce marketplaces, brands and products at a faster rate than ever before, given the vast amo...

Praveen Sheethalnath | 23rd Aug, 2022,  
How Brands Can Outperform Rivals With Next-Gen Digital Shelf Analytics

How Brands Can Outperform Rivals With Next-Gen Digital Shelf Analytics

As eCommerce grows in complexity, brands need new ways to grow sales and market share. Right now, brands face urgent market pressures like o...

Praveen Sheethalnath | 30th Nov, 2021,  

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Bridging the Gap: How Digital Shelf Analytics Empowers Marketing Mix Modelling for Smarter Brand Dec

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Learn how Digital Shelf Analytics (DSA) enhances Marketing Mix Modeling (MMM). Bridge data gaps for real-time insights and improved ROI. ...

Eddy Salas | 30th Apr, 2025,  
Standard Reporting vs. Competitive Intelligence: What Retail Leaders Need to Know

Standard Reporting vs. Competitive Intelligence: What Retail Leaders Need to Know

Understand the difference between standard price reporting and competitive intelligence in retail. Learn how to use both to drive pricing st...

Eddy Salas | 20th Apr, 2025,  
Preparing for Tariff Impact: A Retailer’s Guide to Price Intelligence

Preparing for Tariff Impact: A Retailer’s Guide to Price Intelligence

Navigate tariff volatility. Learn strategies, tools, and insights to optimize pricing, monitor costs, track competitors, assess consumer imp...

Eddy Salas | 10th Apr, 2025,  
Beyond MAP Pricing: Strategic Approaches for Brands and Retailers

Beyond MAP Pricing: Strategic Approaches for Brands and Retailers

Struggling with MAP pricing? This article explores strategic approaches to overcome challenges, maintain brand integrity, and drive sales. ...

Eddy Salas | 15th Mar, 2025,  
Portfolio Enhancement Through Price Relationship Management: Building Coherent Pricing Across Produc

Portfolio Enhancement Through Price Relationship Management: Building Coherent Pricing Across Produc

Do you remember when the movie Super Size Me came out? If you missed it, it was about the harmful effects of eating fast food too often. One...

Eddy Salas | 24th Feb, 2025,  
Maximizing Competitive Match Rates: The Foundation of Effective Price Intelligence

Maximizing Competitive Match Rates: The Foundation of Effective Price Intelligence

Maximize profits with accurate pricing intelligence. Learn how AI dramatically improves your competitive match rates and gives you an edge o...

Eddy Salas | 5th Feb, 2025,  
Beyond Basic Price Monitoring: Advanced Applications of Competitive Intelligence

Beyond Basic Price Monitoring: Advanced Applications of Competitive Intelligence

Move beyond basic price monitoring—learn how competitive intelligence helps retailers uncover regional opportunities, competitor strategie...

Eddy Salas | 3rd Feb, 2025,  
From Raw Data to Retail Pricing Intelligence: Transforming Competitive Data into Strategic Assets

From Raw Data to Retail Pricing Intelligence: Transforming Competitive Data into Strategic Assets

Is unrefined price data hurting your retail strategy? Discover how to transform raw data into strategic assets for smarter pricing and incre...

Eddy Salas | 30th Jan, 2025,  

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