Posts by Praveen Sheethalnath | DataWeave

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Praveen Sheethalnath

Posts by Praveen Sheethalnath

Praveen is Head of Products at DataWeave

Why Unit of Measure Normalization is Critical For Accurate and Actionable Competitive Pricing Intell

Why Unit of Measure Normalization is Critical For Accurate and Actionable Competitive Pricing Intell

Find out how Unit of Measure Normalization ensures products are matched appropriately, resulting in highly accurate and actionable competiti...

Praveen Sheethalnath | 6th Nov, 2023,  
DataWeave Launches PricingPulse: Empowering Retail Leaders With Comprehensive and Strategic Pricing

DataWeave Launches PricingPulse: Empowering Retail Leaders With Comprehensive and Strategic Pricing

DataWeave’s PricingPulse is the first and only pricing view in the industry to bridge the gap between tactical pricing decisions and compr...

Praveen Sheethalnath | 29th Aug, 2023,  
5 Ways DataWeave Helps Brands Drive Growth With Amazon Ads

5 Ways DataWeave Helps Brands Drive Growth With Amazon Ads

Consumers are discovering and trialing new eCommerce marketplaces, brands and products at a faster rate than ever before, given the vast amo...

Praveen Sheethalnath | 23rd Aug, 2022,  
How Brands Can Outperform Rivals With Next-Gen Digital Shelf Analytics

How Brands Can Outperform Rivals With Next-Gen Digital Shelf Analytics

As eCommerce grows in complexity, brands need new ways to grow sales and market share. Right now, brands face urgent market pressures like o...

Praveen Sheethalnath | 30th Nov, 2021,  

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From the Leaders’ Table: Key Insights from DataWeave’s GCC Executive Roundtable

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How Global Capability Centers are evolving from cost centers to strategic intelligence hubs in retail’s most volatile era. ...

Prashant Dixit | 12th Aug, 2025,  
Prime Day 2025: Shadow of Rising Prices Over Record Sales

Prime Day 2025: Shadow of Rising Prices Over Record Sales

DataWeave’s exclusive analysis of 11,495 products reveals the hidden pricing reality behind Prime Day 2025’s record sales. ...

DataWeave Marketing | 11th Aug, 2025,  
Turning Headwinds Into Wins: How Brands Can Navigate Price, Share, and Visibility Amid Tariff Disrup

Turning Headwinds Into Wins: How Brands Can Navigate Price, Share, and Visibility Amid Tariff Disrup

Disruption Is Now the Baseline Tariffs can spike landed costs overnight, regulations rewrite labelling rules, and competitors slash prices b...

Eddy Salas | 13th Jun, 2025,  
Bridging the Gap: How Digital Shelf Analytics Empowers Marketing Mix Modelling for Smarter Brand Dec

Bridging the Gap: How Digital Shelf Analytics Empowers Marketing Mix Modelling for Smarter Brand Dec

Learn how Digital Shelf Analytics (DSA) enhances Marketing Mix Modeling (MMM). Bridge data gaps for real-time insights and improved ROI. ...

Eddy Salas | 30th Apr, 2025,  
Standard Reporting vs. Competitive Intelligence: What Retail Leaders Need to Know

Standard Reporting vs. Competitive Intelligence: What Retail Leaders Need to Know

Understand the difference between standard price reporting and competitive intelligence in retail. Learn how to use both to drive pricing st...

Eddy Salas | 20th Apr, 2025,  
Preparing for Tariff Impact: A Retailer’s Guide to Price Intelligence

Preparing for Tariff Impact: A Retailer’s Guide to Price Intelligence

Navigate tariff volatility. Learn strategies, tools, and insights to optimize pricing, monitor costs, track competitors, assess consumer imp...

Eddy Salas | 10th Apr, 2025,  
Beyond MAP Pricing: Strategic Approaches for Brands and Retailers

Beyond MAP Pricing: Strategic Approaches for Brands and Retailers

Struggling with MAP pricing? This article explores strategic approaches to overcome challenges, maintain brand integrity, and drive sales. ...

Eddy Salas | 15th Mar, 2025,  
Portfolio Enhancement Through Price Relationship Management: Building Coherent Pricing Across Produc

Portfolio Enhancement Through Price Relationship Management: Building Coherent Pricing Across Produc

Do you remember when the movie Super Size Me came out? If you missed it, it was about the harmful effects of eating fast food too often. One...

Eddy Salas | 24th Feb, 2025,  

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