Industry Report

Fashion & Apparel on Amazon UK

An analysis of close to 2 million products on amazon.co.uk, covering insights on brand concentration, third-party seller distribution, top brands, and more.


Key Highlights

In collaboration with Coresight Research, we aggregated and analyzed data on almost 2 million women’s and men’s clothing products listed on Amazon.co.uk. Key trends identified include:

  • Proliferation of generic-style brands shipped from overseas sellers — mainly in China
  • Overwhelming presence of third-party sellers on the Amazon marketplace
  • Number of products hosted by the average brand on Amazon, after eliminating the generic brands, is only 366

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