Industry Snapshot

The US CPG Competitive Landscape (H2 2019)


Featured Retailers

Featured Retailers

 

Amazon Fresh

 

Walmart

 

Target

 

H-E-B

 

Safeway

 

ALDI

 

Sprouts Farmers Market

 

Albertsons

 

Publix

 

Kroger

Key Highlights

DataWeave analyzed 10 leading US retailers to reveal unique insights on their top product categories, price points, and brands in the CPG vertical. Some key insights include:

  • Private label penetration is on the rise, and is leveraged by a bevy of retailers led by ALDI, Walmart, and H-E-B.
  • All the retailers favor a value-based private label pricing strategy, with offerings priced 3% (ALDI) to 37% (Target) lower than the average category prices.
  • The Beauty & Personal Care and Alcohol & Beverages categories exhibit high assortment strength and brand concentrations.

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