DataWeave analyzed 10 leading US retailers to reveal unique insights on their top product categories, price points, and brands in the CPG vertical. Some key insights include:
- Private label penetration is on the rise, and is leveraged by a bevy of retailers led by ALDI, Walmart, and H-E-B.
- All the retailers favor a value-based private label pricing strategy, with offerings priced 3% (ALDI) to 37% (Target) lower than the average category prices.
- The Beauty & Personal Care and Alcohol & Beverages categories exhibit high assortment strength and brand concentrations.