The US CPG Competitive Landscape (H2 2019)

Key Highlights

DataWeave analyzed 10 leading US retailers to reveal unique insights on their top product categories, price points, and brands in the CPG vertical. Some key insights include:

• Private label penetration is on the rise, and is leveraged by a bevy of retailers led by ALDI, Walmart, and H-E-B.
• All the retailers favor a value-based private label pricing strategy, with offerings priced 3% (ALDI) to 37% (Target) lower than the average category prices.
• The Beauty & Personal Care and Alcohol & Beverages categories exhibit high assortment strength and brand concentrations.

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