Posts on promotional strategies

Share of Media can give brands a competitive edge. Learn how this essential metric extends the focus beyond Share of Search. ...

Uncover the strategic pricing moves of major retailers during Prime Day 2024. Essential reading for retailers seeking to optimize their pric...

Consumers are discovering and trialing new eCommerce marketplaces, brands and products at a faster rate than ever before, given the vast amo...

Amazon Prime Day India 2022 – Here are the much-awaited sales deals, stats and analysis of the 2-day annual shopping festival. Read no...

As inflation hits another 40-year high at 9.1 percent, U.S. consumers geared up for their first sign of hope and relief in the form of antic...

Last week the DataWeave analytics team identified the states most impacted by the baby formula shortage, only to see feminine hygiene produc...

As the QSR market is projected to be valued at $691 billion by 2022. Here are a few important metrics QSRs need from food delivery apps to i...

As the baby formula shortage continues, retailers and brands are working quickly to meet evolving consumer demand, considering supply chain ...

About 70% of South Africans shop online once a month resulting in a massive growth of eCommerce in South Africa. Know how to tap into this g...

The Impact of inflation on the retail industry has affected the cost of living for various families. Here are the 5 important strategies to ...

As inflation continues to hike costs for consumers and supply chains challenge them to maintain loyalty, there is still an active audience w...

Learn how to build the right customer price perception by analyzing competitors pricing, promotional strategies and brand image with the hel...

The combination of economic uncertainty, inflation, and perceived affordability has increased consumer’s willingness to buy and try more p...

According to the Statista Fashion eCommerce report 2021, the compound annual growth rate (CAGR) for online fashion is predicted to be 10.3% ...

Customers love discounts, and promotions are the most effective way to attract
shoppers and increase sales during the holiday season a...