The DataWeave Blog

Posts on E Commerce

 

Beauty & Grooming Brands that are dominating on Amazon India

Check out the list of brands that dominating on Amazon India in the Beauty and Grooming Industry. Let’s take a look at the list of brands...

Riya Anand | 7th Jan, 2022,  

 

2021 Cost-Push Inflationary Trends Ran Rampant, Impacting Holiday Discounts

Business has been anything but usual this holiday season, especially in the digital retail world. The holiday hustle and bustle historically...

Nadir Islam | 4th Jan, 2022,  

 

Importance of Image Recognition in the Retail Industry

Image recognition helps retailers to get more real-time visibility and help to increase sales for their store. Learn more about Image Recogn...

Osheen Jain | 20th Dec, 2021,  

 

6 Promotional Strategies for the Holiday Season

Looking for an effective list of Promotional Strategies for this upcoming season? Find the best 6 strategies to increase sales during holida...

Osheen Jain | 15th Dec, 2021,  

 

Are Your Digital Shelves Prepared for Green Monday?

Green Monday falls on the second Monday of December and has historically been one of the greatest sales days of the year for eBay, often att...

Amy Fieber | 13th Dec, 2021,  

 

Manage Your Supply Chain Like a Pro

Supply chain management will be the success key for brands & retailers. if you want to develop a process that is faster, you have to im...

Anurima Das | 9th Dec, 2021,  

 

How Brands Boost Sales & Satisfaction on Walmart.com

The explosive growth of online shopping has forced brands to re-examine their e-commerce processes to stay competitive and profitable. In pa...

Amy Fieber | 8th Dec, 2021,  

 

Top 7 AI tools for your eCommerce business

7 Artificial Intelligence (AI) and Data Tools for your eCommerce business growth in 2022. Read the blog to know more about Data Warehouse an...

Osheen Jain | 5th Dec, 2021,  

 

How Brands Can Outperform Rivals With Next-Gen Digital Shelf Analytics

As eCommerce grows in complexity, brands need new ways to grow sales and market share. Right now, brands face urgent market pressures like o...

Praveen Sheethalnath | 30th Nov, 2021,  

 

Top 4 ways to optimize content to drive e-commerce sales

How to use content to boost your e-commerce sales? Here are the 4 ways of content optimization that will increase your e-commerce sales. Che...

Anurima Das | 29th Nov, 2021,  

 

Win Search. Win the Digital Shelf this Holiday Season!

Win Search. Win the Digital Shelf this Holiday Season! ...

Riya Anand | 25th Nov, 2021,  

 

2021 Cyber Weekend Preliminary Insights

The exponential growth of eCommerce has forever changed holiday shopping as we know it. What was once led by the launch of Cyber Monday in 2...

Amy Fieber | 23rd Nov, 2021,  

 

Top 10 Retail Analytics that You Must Know

Retail Analytics help merchants to understand their customers, how to increase sales, and much more. Here we share 10 facts about retail ana...

Osheen Jain | 19th Nov, 2021,  

 

How Artificial Intelligence is giving the Indian Beauty Industry a Facelift

In this article, you will understand how artificial intelligence is helping the Indian beauty industry to give them a boost. ...

Anurima Das | 17th Nov, 2021,  

 

Gold, Gift Hampers & Gadgets – brands that sparkled this Diwali!

Celebrate Diwali with a smile & make this shopping season in India count by purchasing crackers, chocolates & sharing Diwali gift ...

Riya Anand | 12th Nov, 2021,  

 

Discounts continue to fizzle out on Amazon-Flipkart as e-commerce gathers steam

Around 30 percent of electronic products across Amazon and 19 percent across Flipkart continued to be sold without any discount during Octob...

Priyanka Sahay | 3rd Nov, 2021,  

 

Prioritizing Brand Protection Before the Holiday Rush

Counterfeits pose a dangerous threat to any retail brand. Since every single sale is a pivotal branding opportunity, especially for young, b...

Jasmine Glasheen | 29th Oct, 2021,  

 

Amazon-Flipkart sops war in festive sales fizzles out, shows data

Discounts may have been scaled down as the e-commerce market matures and the government looks out for alleged malpractices. Radhika Subraman...

Priyanka Sahay | 29th Oct, 2021,  

 

6 ways Reviews & Ratings can Skyrocket your eCommerce sales

Want to know how to skyrocket your eCommerce sales? Here are 6 different ways how Rating, Reviews and Analytics can help you. Click Here to ...

Anurima Das | 26th Oct, 2021,  

 

Online Halloween Shopping Is Here to Stay, Stay On Top this Holiday Sale 2021

Lessons from Kroger, Albertson’s, and Safeway’s Optimized Online Positioning    As consumers continue their migration to ...

Karthik Bettadapura | 19th Oct, 2021,  

 

4 Hacks to improve your online Product Visibility

With online shopping becoming increasingly important for brands, the concept of ‘product visibility’ within this ecosystem has emerged a...

Anurima Das | 5th Oct, 2021,  

 

How an American QSR (Quick Service Restaurants) improved its Business ROI Food Apps

Within months of partnering with DataWeave, a 1000+ store chain QSR was able to achieve a 3X increase in sales with a large food aggregator ...

Abhinav Gupta | 21st Sep, 2021,  

 

Structured and Unstructured data – Benefits of Big Data

The big buzzword of the decade has got to be data. When the untapped potentials of great data were first discovered, experts started calling...

Shruthi Nair | 17th Sep, 2021,  

 

Decoding Growth for CPG Brands in India with Data Analytics

It’s been a pivotal year for the CPG industry in India. Consumers were forced to stay at home due to the pandemic, leading to a surge in o...

Aditi Bisht | 1st Sep, 2021,  

 

“The Rise of Digitally Native Brands (DNVB)”

Direct-to-Consumer (D2C), Digitally Native Vertical Brands (DNVB), and brand.com serve as
different variations of a similar concept th...

Shruthi Nair | 24th Aug, 2021,  

 

Seven tricks to win food wars on food aggregators apps

Food aggregators have emerged as a critical channel for Quick Service Restaurant (QSR) chains to grow their business – especially post...

Abhinav Gupta | 19th Aug, 2021,  

 

G2 recognise DataWeave as Leader and High Performer in 2021.

G2 is the world’s leading B2B software and services review platform has named DataWeave the Leader and High Performer in E-Commerce Analyt...

Prasanna Kumar | 5th Aug, 2021,  

 

Amazon Prime Day Secrets all Brands need to know.

Prime Day or not, brands need to make sure their Digital Shelf is well stocked, highly discoverable in crowded marketplaces, have the right ...

Riya Anand | 3rd Aug, 2021,  

 

Amazon Prime Day 2021 Discounts Set Home Leaders Apart

Home is where the shopping cart is. After last year’s blistering pace of e-commerce sales growth in the home category, we at DataWeave wan...

DataWeave Marketing | 30th Jul, 2021,  

 

Prime Day 2021’s Best Fashion Discounts Around the World

Consumers are moving beyond yoga pants. After a long year of pandemic lockdowns and the casual comfort of a homebody lifestyle, shoppers are...

DataWeave Marketing | 27th Jul, 2021,  

 

Prep, Prime and Plenish For Prime Day India 2021

After demonetization, Covid-19 has probably been one of the worst scenarios for the retail sector in India. The entire nation went into lock...

Aditi Bisht | 26th Jul, 2021,  

 

Prime Day 2021 Reflected the Global Health & Beauty Category

As consumers socialize more this year, retailers around the world are competing for sales in the torrid health & beauty category. That...

DataWeave Marketing | 22nd Jul, 2021,  

 

Who Won Prime Day 2021’s Consumer Electronics Price War?

Amazon’s Prime Day 2021 global shopping event took place June 21 and 22, 2021 and smashed previous sales records. At DataWeave, we wanted ...

DataWeave Marketing | 20th Jul, 2021,  

 

Dazzle Dad With Electronics & Home Goods for Father’s Day

This year, shoppers will skip neckties and celebrate Dad with gifts for his home office or man cave.As our personal and professional lives g...

DataWeave Marketing | 16th Jun, 2021,  

 

As Value Shopping Soars, Pricing Matters More

The pandemic’s profound economic impact sparked a surge in value shopping. Between February and December 2020, 10 million Americans lost t...

DataWeave Marketing | 2nd Jun, 2021,  

 

Food Delivery Gives Moms a Delicious Break On Mother’s Day

Moms deserve a scrumptious celebration. In time for Mother’s Day, restaurants and their food delivery partners can unburden mothers from t...

DataWeave Marketing | 7th May, 2021,  

 

This Mother’s Day, Dazzle Moms With These Beauty & Fashion Trends

Show moms extra love this year. With Mother’s Day coming up fast, savvy beauty and fashion brands will use this special occasion to inspir...

DataWeave Marketing | 6th May, 2021,  

 

Similarity matching keeps retailers competitive: Know your rivals

Soaring e-commerce growth has made retail more crowded, complex and competitive. Now retailers face an urgent need to keep an eye on more ri...

DataWeave Marketing | 15th Apr, 2021,  

 

How Brands Make Their Marketing Magnetic

E-commerce is getting crowded. The proliferation of informed shoppers, e-commerce sites, and competitors of all sizes has increased the comp...

DataWeave Marketing | 16th Mar, 2021,  

 

How Healthy is Your Assortment?

In 2021, both consumers and retailers seek better health. The pandemic has inspired consumers and retailers to take better care of their phy...

DataWeave Marketing | 25th Feb, 2021,  

 

How Brands Boost Their E-Commerce Profitability

Brands that protect their bottom line will win online. As global e-commerce smashes sales records, more brands are now taking control over t...

DataWeave Marketing | 17th Feb, 2021,  

 

[INFOGRAPHIC] 2020: The Year the World Navigated Uncertainty Together

The start of 2020 brought with it the promise of global economic growth. Markets in the US were on a steady rise we also witnessed demand fr...

Karthik Bettadapura | 19th Jan, 2021,  

 

AI-Driven Mapping of Retail Taxonomies- Part 2

Mapping product taxonomies using Deep Learning In Part 1 we discussed the importance of Retail taxonomy and the applications of mapping reta...

Shwet Kamal Mishra | 13th Jan, 2021,  

 

Mapping eCommerce Product Taxonomy with AI Pt. 1

Product Taxonomy and its importance in retail Every product on a retail website is categorized in such a way that it denotes where the produ...

Shwet Kamal Mishra | 6th Jan, 2021,  

 

Black Friday Prices Tempt Health & Beauty Shoppers

Black Friday looked downright sultry with desirable discounts on health and beauty products. This year, health and beauty sales faced the th...

DataWeave Marketing | 18th Dec, 2020,  

 

Who Won Black Friday’s Electronics Price War?

Electronics have never been hotter. This year’s COVID-19 pandemic created a seismic shift towards tech, directly affecting retailers’ Bl...

DataWeave Marketing | 11th Dec, 2020,  

 

Black Friday Furniture Prices Inspire Home Makeovers

As most of us stay home for the holidays this year, retailers hope we’ll invest in our nest. The global pandemic ignited sales in the red-...

DataWeave Marketing | 11th Dec, 2020,  

 

Black Friday Prices Wowed Fashionistas

Retailers really wanted to dress us up this holiday season. This year’s Black Friday and Cyber Monday fashion pricing trends reflect how r...

DataWeave Marketing | 11th Dec, 2020,  

 

Country of Origin: E-retailers in India | DataWeave

‘Make in India’ is a headline you’re likely to have seen smeared across newspapers or as campaign rhetoric. E-retailers in India were ...

DataWeave Marketing | 29th Nov, 2020,  

 

Amazon’s losing its pricing advantage this holiday season

Amazon’s pricing advantage has declined in key categories, compared to last year as we enter 2020’s holiday season. The holidays are her...

DataWeave Marketing | 19th Nov, 2020,  

 

How Essential Goods Have Shaped Retail Strategies

The rapid evolution in essential goods is rattling retail. That’s because the COVID-19 pandemic has dramatically changed shopping habits a...

DataWeave Marketing | 17th Nov, 2020,  

 

How E-commerce Brands Build Customer Trust | DataWeave

Brands that build consumer trust will win big as online shopping explodes this year. As the COVID-19 pandemic propels more shoppers online, ...

DataWeave Marketing | 11th Nov, 2020,  

 

Amazon Great Indian Festival Vs Big Billion Day- Who offered better discounts?

Amazon’s Great Indian sale Vs Flipkarts Big Billion Day sale ...

DataWeave Marketing | 4th Nov, 2020,  

 

Prime Day 2020: Home categories fuel retail rivalry & desirable discounts

According to our preliminary analysis of Prime Day 2020, Amazon’s rivals offered more generous discounts within Home categories to stay co...

DataWeave Marketing | 27th Oct, 2020,  

 

How Prime Day 2020 Deals Influenced Retail Pricing Strategies

Our preliminary analysis reveals that Prime Day 2020 motivated Amazon’s rivals to offer deeper discounts in key categories to try to make ...

DataWeave Marketing | 22nd Oct, 2020,  

 

Food Delivery Boom Fuels Competition Among Restaurants

This massive market opportunity makes food delivery an urgent priority for restaurants to stay competitive and solvent during the pandemic. ...

DataWeave Marketing | 30th Sep, 2020,  

 

Introducing the CPG Brand Monitor by DataWeave

As DataWeave continues to engage with brands and manufacturers of all sizes, a consistent theme keeps emerging, “click and collect trackin...

DataWeave Marketing | 26th Aug, 2020,  

 

JioMart Launches Online Grocery Store

JioMart, the online channel for Reliance Retail Limited, launched in December 2019 as a contender in the e-grocery segment. Currently in Ind...

DataWeave Marketing | 26th Aug, 2020,  

 

Market Intelligence Platform with Kenshoo

We’re thrilled to announce that we have teamed up with Kenshoo to offer an integrated marketing solution that combines DataWeave’s digit...

DataWeave Marketing | 22nd Jul, 2020,  

 

Amazon Triples Down on its Private‑label Product Portfolio

Among Amazon’s most prominent and decisive steps in achieving retail dominance over the last few years has been its focus on expanding its...

DataWeave Marketing | 29th May, 2020,  

 

How Apache Airflow Optimizes Complex Workflows in DataWeaveave’s Technology Platform

As successful businesses grow, they add a large number of people, customers, tools, technologies, etc. and roll out processes to manage the ...

Rahul Ramesh | 13th May, 2020,  

 

Coronavirus Outbreak: Impact on E-Commerce Retailers and Consumer Brands

The Coronavirus, otherwise known as COVID-19, has made landfall on U.S. shores. At the time of writing this article, there are over 230 conf...

Karthik Bettadapura | 6th Mar, 2020,  

 

[INFOGRAPHIC] 2019 at DataWeave: Blazing New Trails

As another year comes to a close, we look back at 2019 with fond memories and look forward to the exciting new prospects of 2020. Take a tri...

Karthik Bettadapura | 20th Jan, 2020,  

 

Black Friday 2019 Pricing for Online Furniture

For today’s shoppers, instant gratification is the need of the hour. It’s, therefore, no surprise that furniture e-retail has be...

DataWeave Marketing | 8th Jan, 2020,  

 

Health & Beauty on Black Friday: Analyzing Pricing Strategies of Top U.S. Retailers

We’ve come a long way from face paint and medicinal herbs to multi-billion dollar industries revolving around health and beauty. Customers...

DataWeave Marketing | 19th Dec, 2019,  

 

Fashion on Black Friday: Decoding Pricing Strategies of Top U.S. Retailers

Over the last few Thanksgiving Weekend sales, fashion, what was a category once typically reserved for offline purchases, has evolved into ...

Nadir Islam | 11th Dec, 2019,  

 

Black Friday Sale: Breaking Down Pricing Strategies in Consumer Electronics

Online holiday shopping (Nov-Dec) in the US for 2019 is projected to be $143.7B, a 14.1% increase from 2018. This sets a rather exciting sta...

DataWeave Marketing | 5th Dec, 2019,  

 

Amazon on course for an aggressive Black Friday

The holidays are around the corner and that much awaited holiday cheer, has now become directly proportional to the arrival of an Amazon pac...

DataWeave Marketing | 27th Nov, 2019,  

 

3 Common Problems Brands Face in eCommerce | DataWeave

Over the last three years, I have helped deploy eCommerce analytics solutions for several brands and manufacturers globally. During this tim...

Bradley Keefer | 12th Sep, 2019,  

 

Dataweave – AI-powered Product Matching: The Key to Competitive Pricing Intelligence in eComme

With thousands of products and hundreds of online retailers to choose from, the average modern-day shopper usually compares prices across se...

Sanket Patil | 30th Aug, 2019,  

 

Flaunt Your Deep-Tech Prowess at Bootstrap Paradox Hackathon Hosted by Blume Ventures

When DataWeave was founded in 2011, we set out to democratize data by enabling businesses to leverage public Web data to solve mission-criti...

Vikranth Ramanolla | 1st Aug, 2019,  

 

Prime Day 2019 Fashion: Were the Deals as Attractive as the Merchandise?

Target and Walmart offered more appealing discounts than Amazon during Prime Day 2019. Statista estimates that e-commerce fashion accounted ...

DataWeave Marketing | 29th Jul, 2019,  

 

Online Furniture Pricing Strategies on 2019 Prime Day

Just as with electronics, other retailers actually offered far better discounts than Amazon during Prime Day 2019. Online furniture sales ha...

DataWeave Marketing | 24th Jul, 2019,  

 

A Study of Deals on Amazon Prime Day 2019 | DataWeave

Our preliminary analysis reveals that Prime Day 2019 had other retailers offering better deals than Amazon in many cases. As Prime Day exten...

DataWeave Marketing | 22nd Jul, 2019,  

 

The Importance of Pricing Parity for Brands

With bricks-and-mortar stores steadily increasing their online presence, the balancing act of pricing online and in-store is now more import...

Michael Gamage | 20th Jun, 2019,  

 

Compete Profitably in Retail: Leveraging AI-Powered Competitive Intelligence at Massive Scale

AI is everywhere. Any retailer worth his salt knows that in today’s hyper-competitive environment, you can’t win just by fighting hard &...

Krishnan Thyagarajan | 13th Jun, 2019,  

 

6 Smart Pricing Strategies for eCommerce Success

Over the last decade, the proliferation of e-commerce and the consequent surge in competitiveness among retailers has brought focus to one o...

Shailendra Nagarajan | 24th May, 2019,  

 

Retailers Adopt Aggressive Private Label Pricing Strategies in CPG

Nine out of 10 leading retailers price their private label products lower than the average prices of their respective categories, reveals th...

DataWeave Marketing | 29th Mar, 2019,  

 

Thanksgiving Weekend Sale: How Top US Consumer Brands Fared

Online retailers in the US have enjoyed an impressive turnover during 2018’s Thanksgiving weekend sale. Over the last few weeks, DataW...

DataWeave Marketing | 10th Jan, 2019,  

 

Consumer Electronics Prices During the Holidays

Consumer electronics has always been one of the most popular product categories for consumers during the Thanksgiving weekend sale each year...

DataWeave Marketing | 21st Dec, 2018,  

 

A Study of Fashion Retail Pricing Across Thanksgiving, Black Friday and Cyber Monday 2018

The biggest holiday sale event of the western retail calendar — the Thanksgiving weekend sale, which includes Thanksgiving Day, Black ...

DataWeave Marketing | 20th Dec, 2018,  

 

Decoding Alibaba’s Singles Day Sales | DataWeave

An average of $11.7 million per second was the rate at which Alibaba clocked $1 billion in sales during the first 85 seconds of Singles’ D...

DataWeave Marketing | 12th Dec, 2018,  

 

Evolution of Amazon’s US Product Assortment | DataWeave

As with many other product categories, Amazon has made a significant incursion in Apparel — a key battleground category in retail today. R...

DataWeave Marketing | 21st Nov, 2018,  

 

Inside India’s eCommerce Battle: Attractive Offers Usher In The Festive Season

It’s festival season in India again and shoppers took advantage of aggressive cutthroat competition between Indian online retailers to dri...

DataWeave Marketing | 13th Nov, 2018,  

 

Prime Day Sale: Unraveling the Highs and Lows of Amazon’s Flagship Event

Another year, another round of media frenzy, and another set of records broken. In only three years, Amazon’s Prime Day has evolved into o...

DataWeave Marketing | 30th Jul, 2018,  

 

How to Win the Coveted Amazon Buy Box | DataWeave

Did you know that over 80% of purchases on Amazon.com is via the buy box? While Amazon is all the rage today, raking in 43% of all eCommerce...

Nadir Islam | 14th May, 2018,  

 

Clearance Sale Analysis: Retailing Woes Stagger H&M and Toys “R” Us

Confidence amongst retailing analysts was rocked last month by two successive announcements. H&M’s most recent quarterly report, which...

DataWeave Marketing | 30th Apr, 2018,  

 

Recognize Product Attributes with AI-Powered Image Analytics

Anna is a fashionista and a merchandise manager at a large fast-fashion retailer. As part of her job, she regularly browses through the Web ...

Anshul Garg | 16th Apr, 2018,  

 

Study of Brand Inconsistency in Furniture eCommerce

From initially lagging well behind early high-penetration categories such as consumer electronics, books, and apparel, furniture is now emer...

DataWeave Marketing | 29th Mar, 2018,  

 

Amazon’s Fashion & Apparel Product Assortment | DataWeave

Apparel remains one of the key battleground categories in retail today, and like in most other product categories, Amazon has made significa...

DataWeave Marketing | 21st Mar, 2018,  

 

Boxing Day Sale: How UK’s Top Retailers and Brands Fared

Following a successful Black Friday in November, the United Kingdom geared up for the 2017 Christmas season in December. Analysts estimate t...

DataWeave Marketing | 19th Jan, 2018,  

 

Myntra Leads End of Year Promotions in Fashion

Following three back-to-back mega-sale events leading up to Diwali, India’s eCommerce companies once again opened the discount floodgates ...

DataWeave Marketing | 5th Jan, 2018,  

 

Tracing Lazada’s Pricing Across the Month-Long Online Revolution Sale

Commencing on the 11th of November and ending just a few days ago on the 12th of December, Southeast Asia’s biggest sale event, the Lazada...

DataWeave Marketing | 26th Dec, 2017,  

 

Consumer Packaged Goods Join The Black Friday Blitz

While the Thanksgiving weekend sale, which includes Black Friday and Cyber Monday, is famous for attractive offers across all consumer categ...

DataWeave Marketing | 12th Dec, 2017,  

 

Thanksgiving, Black Friday and Cyber Monday Parade Discounts in Fashion

Fashion has always been one of the great engines of retail, and two of its iconic sale events are Thanksgiving and Black Friday. While Black...

DataWeave Marketing | 2nd Dec, 2017,  

 

[INFOGRAPHIC] Thanksgiving vs Black Friday vs Cyber Monday: The Electronics Price War Heats Up

Alibaba may have raked in some $25 billion on Singles’ Day in the largest one-day sales turnover ever. In the Western world, however, Blac...

DataWeave Marketing | 29th Nov, 2017,  

 

Under the Microscope: Lazada’s 11.11 Online Revolution Sale

Lazada’s signature event, Online Revolution, is a month-long sale extravaganza that commenced with a Mega Sale on 11 November, and culmina...

DataWeave Marketing | 23rd Nov, 2017,  

 

Black Friday Sales Season: How US Retailers Are Gearing Up

In today’s rapidly evolving online and mobile worlds, few things encapsulate the competitive nature of the online retail battlefield like ...

DataWeave Marketing | 14th Nov, 2017,  

 

Our Analysis of Diwali Season Sales

As the battle of the Indian eCommerce heavyweights continues to accelerate, we have witnessed three separate sale events compressed into the...

DataWeave Marketing | 25th Oct, 2017,  

 

Top 5 Drivers of Successful eCommerce | DataWeave

Retail has undergone a dramatic transformation over the last decade. Once dominant retailers are today being given a run for their money ami...

Kirtana Suri | 17th Oct, 2017,  

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