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Amazon Stories

Amazon has been the most disruptive force in the world of retail over the past decade. The company has consistently been on the forefront of innovation focused on competing effectively and growing profitably. Read the latest on the retail and technology behemoth.


Prime Day 2019 Fashion: Were the Deals as Attractive as the Merchandise?

Target and Walmart offered more appealing discounts than Amazon during Prime Day 2019. Statista estimates that e-commerce fashion accounted ...

DataWeave Marketing | 29th Jul, 2019,  


Online Furniture: Breaking Down Pricing Strategies on Amazon Prime Day 2019

Just as with electronics, other retailers actually offered far better discounts than Amazon during Prime Day 2019. Online furniture sales ha...

DataWeave Marketing | 24th Jul, 2019,  


Amazon Prime Day 2019: How Prime Were Your Electronics Deals?

Our preliminary analysis reveals that Prime Day 2019 had other retailers offering better deals than Amazon in many cases. As Prime Day exten...

DataWeave Marketing | 22nd Jul, 2019,  


How Consumer Electronics Was Priced Across Thanksgiving, Black Friday and Cyber Monday 2018

Consumer electronics has always been one of the most popular product categories for consumers during the Thanksgiving weekend sale each year...

DataWeave Marketing | 21st Dec, 2018,  


Amazon’s US Fashion and Apparel Product Assortment Evolves

As with many other product categories, Amazon has made a significant incursion in Apparel — a key battleground category in retail today. R...

DataWeave Marketing | 21st Nov, 2018,  


Prime Day Sale: Unraveling the Highs and Lows of Amazon’s Flagship Event

Another year, another round of media frenzy, and another set of records broken. In only three years, Amazon’s Prime Day has evolved into o...

DataWeave Marketing | 30th Jul, 2018,  


[Flowchart] Winning the Coveted Buy Box on

Did you know that over 80% of purchases on is via the buy box? While Amazon is all the rage today, raking in 43% of all eCommerce...

Nadir Islam | 14th May, 2018,  


A Deep-Dive into Amazon’s Fashion and Apparel Product Assortment

Apparel remains one of the key battleground categories in retail today, and like in most other product categories, Amazon has made significa...

DataWeave Marketing | 21st Mar, 2018,  


Boxing Day Sale: How UK’s Top Retailers and Brands Fared

Following a successful Black Friday in November, the United Kingdom geared up for the 2017 Christmas season in December. Analysts estimate t...

DataWeave Marketing | 19th Jan, 2018,  


Myntra Leads End of Year Promotions in Fashion

Following three back-to-back mega-sale events leading up to Diwali, India’s eCommerce companies once again opened the discount floodgates ...

DataWeave Marketing | 5th Jan, 2018,  


Consumer Packaged Goods Join The Black Friday Blitz

While the Thanksgiving weekend sale, which includes Black Friday and Cyber Monday, is famous for attractive offers across all consumer categ...

DataWeave Marketing | 12th Dec, 2017,  


Thanksgiving, Black Friday and Cyber Monday Parade Discounts in Fashion

Fashion has always been one of the great engines of retail, and two of its iconic sale events are Thanksgiving and Black Friday. While Black...

DataWeave Marketing | 2nd Dec, 2017,  


[INFOGRAPHIC] Thanksgiving vs Black Friday vs Cyber Monday: The Electronics Price War Heats Up

Alibaba may have raked in some $25 billion on Singles’ Day in the largest one-day sales turnover ever. In the Western world, however, Blac...

DataWeave Marketing | 29th Nov, 2017,  


Under the Microscope: Lazada’s 11.11 Online Revolution Sale

Lazada’s signature event, Online Revolution, is a month-long sale extravaganza that commenced with a Mega Sale on 11 November, and culmina...

DataWeave Marketing | 23rd Nov, 2017,  


Black Friday Sales Season: How US Retailers Are Gearing Up

In today’s rapidly evolving online and mobile worlds, few things encapsulate the competitive nature of the online retail battlefield like ...

DataWeave Marketing | 14th Nov, 2017,  


Diwali Season Sales: Here’s How India’s eCommerce Giants Fared

As the battle of the Indian eCommerce heavyweights continues to accelerate, we have witnessed three separate sale events compressed into the...

DataWeave Marketing | 25th Oct, 2017,  


Festive Season Sale: Who’s Winning the Great Indian eCommerce Battle?

In the lead up to October’s Diwali celebrations, almost all major Indian e-retailers had announced mammoth sale events for last week. Resu...

DataWeave Marketing | 27th Sep, 2017,  


Was Amazon’s Prime Day Sale Really That Big a Deal?

Hint: Only in some product categories Amazon’s Prime Day sale, the first-of-its-kind in India, made a conspicuous splash across the media ...

DataWeave Marketing | 1st Aug, 2017,  

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