Posts by Byom Kesh Jha

Why did Katappa kill Baahubali? Two years ago, not many would have foreseen this sentence capturing the imagination of the country like it h...

Learn how Digital Shelf Analytics (DSA) enhances Marketing Mix Modeling (MMM). Bridge data gaps for real-time insights and improved ROI. ...

Understand the difference between standard price reporting and competitive intelligence in retail. Learn how to use both to drive pricing st...

Navigate tariff volatility. Learn strategies, tools, and insights to optimize pricing, monitor costs, track competitors, assess consumer imp...

Struggling with MAP pricing? This article explores strategic approaches to overcome challenges, maintain brand integrity, and drive sales. ...

Do you remember when the movie Super Size Me came out? If you missed it, it was about the harmful effects of eating fast food too often. One...

Maximize profits with accurate pricing intelligence. Learn how AI dramatically improves your competitive match rates and gives you an edge o...

Move beyond basic price monitoring—learn how competitive intelligence helps retailers uncover regional opportunities, competitor strategie...

Is unrefined price data hurting your retail strategy? Discover how to transform raw data into strategic assets for smarter pricing and incre...