The DataWeave Blog

Posts on Brands

 

Prep, Prime and Plenish For Prime Day India

After demonetization, Covid-19 has probably been one of the worst scenarios for the retail sector in India. The entire nation went into lock...

Aditi Bisht | 26th Jul, 2021,  

 

This Mother’s Day, Dazzle Moms With These Beauty & Fashion Trends

Show moms extra love this year. With Mother’s Day coming up fast, savvy beauty and fashion brands will use this special occasion to inspir...

DataWeave Marketing | 6th May, 2021,  

 

How Brands Make Their Marketing Magnetic

E-commerce is getting crowded. The proliferation of informed shoppers, e-commerce sites, and competitors of all sizes has increased the comp...

DataWeave Marketing | 16th Mar, 2021,  

 

How E-commerce Brands Build Customer Trust | DataWeave

Brands that build consumer trust will win big as online shopping explodes this year. As the COVID-19 pandemic propels more shoppers online, ...

DataWeave Marketing | 11th Nov, 2020,  

 

Introducing the CPG Brand Monitor by DataWeave

As DataWeave continues to engage with brands and manufacturers of all sizes, a consistent theme keeps emerging, “click and collect trackin...

DataWeave Marketing | 26th Aug, 2020,  

 

Market Intelligence Platform with Kenshoo

We’re thrilled to announce that we have teamed up with Kenshoo to offer an integrated marketing solution that combines DataWeave’s digit...

DataWeave Marketing | 22nd Jul, 2020,  

 

Amazon Triples Down on its Private‑label Product Portfolio

Among Amazon’s most prominent and decisive steps in achieving retail dominance over the last few years has been its focus on expanding its...

DataWeave Marketing | 29th May, 2020,  

 

3 Common Problems Brands Face in eCommerce | DataWeave

Over the last three years, I have helped deploy eCommerce analytics solutions for several brands and manufacturers globally. During this tim...

Bradley Keefer | 12th Sep, 2019,  

 

The Importance of Pricing Parity for Brands

With bricks-and-mortar stores steadily increasing their online presence, the balancing act of pricing online and in-store is now more import...

Michael Gamage | 20th Jun, 2019,  

 

Thanksgiving Weekend Sale: How Top US Consumer Brands Fared

Online retailers in the US have enjoyed an impressive turnover during 2018’s Thanksgiving weekend sale. Over the last few weeks, DataW...

DataWeave Marketing | 10th Jan, 2019,  

 

Evolution of Amazon’s US Product Assortment | DataWeave

As with many other product categories, Amazon has made a significant incursion in Apparel — a key battleground category in retail today. R...

DataWeave Marketing | 21st Nov, 2018,  

 

Baahubali 2: Dissecting 75,000 Tweets to Uncover Audience Sentiments

Why did Katappa kill Baahubali? Two years ago, not many would have foreseen this sentence capturing the imagination of the country like it h...

Byom Kesh Jha | 5th May, 2017,  

 

Dissonance in Online MRP Prices Across Retailers | DataWeave

We all know, online shopping offers a lot of benefits to shoppers. Apart from the convenience it offers access to a wide-assortment base and...

DataWeave Marketing | 13th Dec, 2016,  

 

PriceWeave

Social media can be defined as virtual communities and networks, where social interaction takes place among people and a wide variety of co...

DataWeave Marketing | 31st May, 2016,  

 

Mining Twitter for Reactions to Products & Brands | DataWeave

[This post was written by Dipanjan. Dipanjan works in the Engineering Team with Mandar, addressing some of the problems related to Data Sema...

DataWeave Marketing | 9th Dec, 2014,  

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