The DataWeave Blog

Posts on Brands

 

Achieving Pricing Parity Across Online and Offline Channels Should Matter for Brands

With bricks-and-mortar stores steadily increasing their online presence, the balancing act of pricing online and in-store is now more import...

Michael Gamage | 20th Jun, 2019,  

 

Thanksgiving Weekend Sale: How Top US Consumer Brands Fared

Online retailers in the US have enjoyed an impressive turnover during 2018’s Thanksgiving weekend sale. Over the last few weeks, DataW...

DataWeave Marketing | 10th Jan, 2019,  

 

Amazon’s US Fashion and Apparel Product Assortment Evolves

As with many other product categories, Amazon has made a significant incursion in Apparel — a key battleground category in retail today. R...

DataWeave Marketing | 21st Nov, 2018,  

 

Baahubali 2: Dissecting 75,000 Tweets to Uncover Audience Sentiments

Why did Katappa kill Baahubali? Two years ago, not many would have foreseen this sentence capturing the imagination of the country like it h...

Byom Kesh Jha | 5th May, 2017,  

 

Dissonance in MRPs for same products across online retailers

We all know, online shopping offers a lot of benefits to shoppers. Apart from the convenience it offers access to a wide-assortment base and...

DataWeave Marketing | 13th Dec, 2016,  

 

PriceWeave

Social media can be defined as virtual communities and networks, where social interaction takes place among people and a wide variety of co...

DataWeave Marketing | 31st May, 2016,  

 

Mining Twitter: Analyzing Social Reactions to Products and Brands

[This post was written by Dipanjan. Dipanjan works in the Engineering Team with Mandar, addressing some of the problems related to Data Sema...

DataWeave Marketing | 9th Dec, 2014,  

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