The DataWeave Blog

Posts on Brands

 

Beauty & Grooming Brands that are dominating on Amazon India

Check out the list of brands that dominating on Amazon India in the Beauty and Grooming Industry. Let’s take a look at the list of brands...

Riya Anand | 7th Jan, 2022,  

 

2021 Cost-Push Inflationary Trends Ran Rampant, Impacting Holiday Discounts

Business has been anything but usual this holiday season, especially in the digital retail world. The holiday hustle and bustle historically...

Nadir Islam | 4th Jan, 2022,  

 

6 Promotional Strategies for the Holiday Season

Looking for an effective list of Promotional Strategies for this upcoming season? Find the best 6 strategies to increase sales during holida...

Osheen Jain | 15th Dec, 2021,  

 

Are Your Digital Shelves Prepared for Green Monday?

Green Monday falls on the second Monday of December and has historically been one of the greatest sales days of the year for eBay, often att...

Amy Fieber | 13th Dec, 2021,  

 

Manage Your Supply Chain Like a Pro

Supply chain management will be the success key for brands & retailers. if you want to develop a process that is faster, you have to im...

Anurima Das | 9th Dec, 2021,  

 

How Brands Boost Sales & Satisfaction on Walmart.com

The explosive growth of online shopping has forced brands to re-examine their e-commerce processes to stay competitive and profitable. In pa...

Amy Fieber | 8th Dec, 2021,  

 

How Brands Can Outperform Rivals With Next-Gen Digital Shelf Analytics

As eCommerce grows in complexity, brands need new ways to grow sales and market share. Right now, brands face urgent market pressures like o...

Praveen Sheethalnath | 30th Nov, 2021,  

 

Top 4 ways to optimize content to drive e-commerce sales

How to use content to boost your e-commerce sales? Here are the 4 ways of content optimization that will increase your e-commerce sales. Che...

Anurima Das | 29th Nov, 2021,  

 

Win Search. Win the Digital Shelf this Holiday Season!

Win Search. Win the Digital Shelf this Holiday Season! ...

Riya Anand | 25th Nov, 2021,  

 

Top 10 Retail Analytics that You Must Know

Retail Analytics help merchants to understand their customers, how to increase sales, and much more. Here we share 10 facts about retail ana...

Osheen Jain | 19th Nov, 2021,  

 

How Artificial Intelligence is giving the Indian Beauty Industry a Facelift

In this article, you will understand how artificial intelligence is helping the Indian beauty industry to give them a boost. ...

Anurima Das | 17th Nov, 2021,  

 

Gold, Gift Hampers & Gadgets – brands that sparkled this Diwali!

Celebrate Diwali with a smile & make this shopping season in India count by purchasing crackers, chocolates & sharing Diwali gift ...

Riya Anand | 12th Nov, 2021,  

 

Discounts continue to fizzle out on Amazon-Flipkart as e-commerce gathers steam

Around 30 percent of electronic products across Amazon and 19 percent across Flipkart continued to be sold without any discount during Octob...

Priyanka Sahay | 3rd Nov, 2021,  

 

Prioritizing Brand Protection Before the Holiday Rush

Counterfeits pose a dangerous threat to any retail brand. Since every single sale is a pivotal branding opportunity, especially for young, b...

Jasmine Glasheen | 29th Oct, 2021,  

 

Online Halloween Shopping Is Here to Stay, Stay On Top this Holiday Sale 2021

Lessons from Kroger, Albertson’s, and Safeway’s Optimized Online Positioning    As consumers continue their migration to ...

Karthik Bettadapura | 19th Oct, 2021,  

 

How an American QSR (Quick Service Restaurants) improved its Business ROI Food Apps

Within months of partnering with DataWeave, a 1000+ store chain QSR was able to achieve a 3X increase in sales with a large food aggregator ...

Abhinav Gupta | 21st Sep, 2021,  

 

Amazon Prime Day Secrets all Brands need to know.

Prime Day or not, brands need to make sure their Digital Shelf is well stocked, highly discoverable in crowded marketplaces, have the right ...

Riya Anand | 3rd Aug, 2021,  

 

Prep, Prime and Plenish For Prime Day India 2021

After demonetization, Covid-19 has probably been one of the worst scenarios for the retail sector in India. The entire nation went into lock...

Aditi Bisht | 26th Jul, 2021,  

 

This Mother’s Day, Dazzle Moms With These Beauty & Fashion Trends

Show moms extra love this year. With Mother’s Day coming up fast, savvy beauty and fashion brands will use this special occasion to inspir...

DataWeave Marketing | 6th May, 2021,  

 

How Brands Make Their Marketing Magnetic

E-commerce is getting crowded. The proliferation of informed shoppers, e-commerce sites, and competitors of all sizes has increased the comp...

DataWeave Marketing | 16th Mar, 2021,  

 

How E-commerce Brands Build Customer Trust | DataWeave

Brands that build consumer trust will win big as online shopping explodes this year. As the COVID-19 pandemic propels more shoppers online, ...

DataWeave Marketing | 11th Nov, 2020,  

 

Introducing the CPG Brand Monitor by DataWeave

As DataWeave continues to engage with brands and manufacturers of all sizes, a consistent theme keeps emerging, “click and collect trackin...

DataWeave Marketing | 26th Aug, 2020,  

 

Market Intelligence Platform with Kenshoo

We’re thrilled to announce that we have teamed up with Kenshoo to offer an integrated marketing solution that combines DataWeave’s digit...

DataWeave Marketing | 22nd Jul, 2020,  

 

Amazon Triples Down on its Private‑label Product Portfolio

Among Amazon’s most prominent and decisive steps in achieving retail dominance over the last few years has been its focus on expanding its...

DataWeave Marketing | 29th May, 2020,  

 

3 Common Problems Brands Face in eCommerce | DataWeave

Over the last three years, I have helped deploy eCommerce analytics solutions for several brands and manufacturers globally. During this tim...

Bradley Keefer | 12th Sep, 2019,  

 

The Importance of Pricing Parity for Brands

With bricks-and-mortar stores steadily increasing their online presence, the balancing act of pricing online and in-store is now more import...

Michael Gamage | 20th Jun, 2019,  

 

Thanksgiving Weekend Sale: How Top US Consumer Brands Fared

Online retailers in the US have enjoyed an impressive turnover during 2018’s Thanksgiving weekend sale. Over the last few weeks, DataW...

DataWeave Marketing | 10th Jan, 2019,  

 

Evolution of Amazon’s US Product Assortment | DataWeave

As with many other product categories, Amazon has made a significant incursion in Apparel — a key battleground category in retail today. R...

DataWeave Marketing | 21st Nov, 2018,  

 

Baahubali 2: Dissecting 75,000 Tweets to Uncover Audience Sentiments

Why did Katappa kill Baahubali? Two years ago, not many would have foreseen this sentence capturing the imagination of the country like it h...

Byom Kesh Jha | 5th May, 2017,  

 

Dissonance in Online MRP Prices Across Retailers | DataWeave

We all know, online shopping offers a lot of benefits to shoppers. Apart from the convenience it offers access to a wide-assortment base and...

DataWeave Marketing | 13th Dec, 2016,  

 

PriceWeave

Social media can be defined as virtual communities and networks, where social interaction takes place among people and a wide variety of co...

DataWeave Marketing | 31st May, 2016,  

 

Mining Twitter for Reactions to Products & Brands | DataWeave

[This post was written by Dipanjan. Dipanjan works in the Engineering Team with Mandar, addressing some of the problems related to Data Sema...

DataWeave Marketing | 9th Dec, 2014,  

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