The DataWeave Blog

Posts on Strategy

 

U.S. Prime Day Deals 2022: Promotion Intelligence First Look

As inflation hits another 40-year high at 9.1 percent, U.S. consumers geared up for their first sign of hope and relief in the form of antic...

Jeevanantham Kailasam | 14th Jul, 2022,  

 

The challenges in scaling a ‘House of Brands’

How much have you heard about the house of brands strategy? Find out here the strategies, advantages & challenges companies face in sca...

Saahil Sachdeva | 6th Jul, 2022,  

 

Share of Keyword Search Cinco de Mayo 2022

As inflation continues to hike costs for consumers and supply chains challenge them to maintain loyalty, there is still an active audience w...

Akhil Gopi | 4th May, 2022,  

 

11 Reasons why your eCommerce Business is failing

11 Reasons why eCommerce business fails · Poor customer service · Inadequate Pricing · Not targeting the right audience · Slow site spee...

Ankitha Nagaraj | 13th Apr, 2022,  

 

eCommerce Performance Analytics for CPG Private Label

The combination of economic uncertainty, inflation, and perceived affordability has increased consumer’s willingness to buy and try more p...

Nadir Islam | 12th Apr, 2022,  

 

UK’s Biggest Sale Days: What we saw in 2021 and trends for 2022

Customers love discounts, and promotions are the most effective way to attract
shoppers and increase sales during the holiday season a...

Riya Anand | 15th Feb, 2022,  

 

2021 Cost-Push Inflationary Trends Ran Rampant, Impacting Holiday Discounts

Business has been anything but usual this holiday season, especially in the digital retail world. The holiday hustle and bustle historically...

Nadir Islam | 4th Jan, 2022,  

 

Are Your Digital Shelves Prepared for Green Monday?

Green Monday falls on the second Monday of December and has historically been one of the greatest sales days of the year for eBay, often att...

Amy Fieber | 13th Dec, 2021,  

 

How Brands Boost Sales & Satisfaction on Walmart.com

The explosive growth of online shopping has forced brands to re-examine their e-commerce processes to stay competitive and profitable. In pa...

Amy Fieber | 8th Dec, 2021,  

 

How Brands Can Outperform Rivals With Next-Gen Digital Shelf Analytics

As eCommerce grows in complexity, brands need new ways to grow sales and market share. Right now, brands face urgent market pressures like o...

Praveen Sheethalnath | 30th Nov, 2021,  

 

How an American QSR (Quick Service Restaurants) improved its Business ROI Food Apps

Within months of partnering with DataWeave, a 1000+ store chain QSR was able to achieve a 3X increase in sales with a large food aggregator ...

Abhinav Gupta | 21st Sep, 2021,  

 

Amazon Prime Day Secrets all Brands need to know.

Prime Day or not, brands need to make sure their Digital Shelf is well stocked, highly discoverable in crowded marketplaces, have the right ...

Riya Anand | 3rd Aug, 2021,  

 

This Mother’s Day, Dazzle Moms With These Beauty & Fashion Trends

Show moms extra love this year. With Mother’s Day coming up fast, savvy beauty and fashion brands will use this special occasion to inspir...

DataWeave Marketing | 6th May, 2021,  

 

How Brands Make Their Marketing Magnetic

E-commerce is getting crowded. The proliferation of informed shoppers, e-commerce sites, and competitors of all sizes has increased the comp...

DataWeave Marketing | 16th Mar, 2021,  

 

[INFOGRAPHIC] 2020: The Year the World Navigated Uncertainty Together

The start of 2020 brought with it the promise of global economic growth. Markets in the US were on a steady rise we also witnessed demand fr...

Karthik Bettadapura | 19th Jan, 2021,  

 

Prime Day 2020: Home categories fuel retail rivalry & desirable discounts

According to our preliminary analysis of Prime Day 2020, Amazon’s rivals offered more generous discounts within Home categories to stay co...

DataWeave Marketing | 27th Oct, 2020,  

 

How Prime Day 2020 Deals Influenced Retail Pricing Strategies

Our preliminary analysis reveals that Prime Day 2020 motivated Amazon’s rivals to offer deeper discounts in key categories to try to make ...

DataWeave Marketing | 22nd Oct, 2020,  

 

Food Delivery Boom Fuels Competition Among Restaurants

This massive market opportunity makes food delivery an urgent priority for restaurants to stay competitive and solvent during the pandemic. ...

DataWeave Marketing | 30th Sep, 2020,  

 

JioMart Launches Online Grocery Store

JioMart, the online channel for Reliance Retail Limited, launched in December 2019 as a contender in the e-grocery segment. Currently in Ind...

DataWeave Marketing | 26th Aug, 2020,  

 

Market Intelligence Platform with Kenshoo

We’re thrilled to announce that we have teamed up with Kenshoo to offer an integrated marketing solution that combines DataWeave’s digit...

DataWeave Marketing | 22nd Jul, 2020,  

 

Amazon Triples Down on its Private‑label Product Portfolio

Among Amazon’s most prominent and decisive steps in achieving retail dominance over the last few years has been its focus on expanding its...

DataWeave Marketing | 29th May, 2020,  

 

Coronavirus Outbreak: Impact on E-Commerce Retailers and Consumer Brands

The Coronavirus, otherwise known as COVID-19, has made landfall on U.S. shores. At the time of writing this article, there are over 230 conf...

Karthik Bettadapura | 6th Mar, 2020,  

 

[INFOGRAPHIC] 2019 at DataWeave: Blazing New Trails

As another year comes to a close, we look back at 2019 with fond memories and look forward to the exciting new prospects of 2020. Take a tri...

Karthik Bettadapura | 20th Jan, 2020,  

 

3 Common Problems Brands Face in eCommerce | DataWeave

Over the last three years, I have helped deploy eCommerce analytics solutions for several brands and manufacturers globally. During this tim...

Bradley Keefer | 12th Sep, 2019,  

 

Dataweave – AI-powered Product Matching: The Key to Competitive Pricing Intelligence in eComme

With thousands of products and hundreds of online retailers to choose from, the average modern-day shopper usually compares prices across se...

Sanket Patil | 30th Aug, 2019,  

 

Prime Day 2019 Fashion: Were the Deals as Attractive as the Merchandise?

Target and Walmart offered more appealing discounts than Amazon during Prime Day 2019. Statista estimates that e-commerce fashion accounted ...

DataWeave Marketing | 29th Jul, 2019,  

 

Online Furniture Pricing Strategies on 2019 Prime Day

Just as with electronics, other retailers actually offered far better discounts than Amazon during Prime Day 2019. Online furniture sales ha...

DataWeave Marketing | 24th Jul, 2019,  

 

A Study of Deals on Amazon Prime Day 2019 | DataWeave

Our preliminary analysis reveals that Prime Day 2019 had other retailers offering better deals than Amazon in many cases. As Prime Day exten...

DataWeave Marketing | 22nd Jul, 2019,  

 

The Importance of Pricing Parity for Brands

With bricks-and-mortar stores steadily increasing their online presence, the balancing act of pricing online and in-store is now more import...

Michael Gamage | 20th Jun, 2019,  

 

Compete Profitably in Retail: Leveraging AI-Powered Competitive Intelligence at Massive Scale

AI is everywhere. Any retailer worth his salt knows that in today’s hyper-competitive environment, you can’t win just by fighting hard &...

Krishnan Thyagarajan | 13th Jun, 2019,  

 

6 Smart Pricing Strategies for eCommerce Success

Over the last decade, the proliferation of e-commerce and the consequent surge in competitiveness among retailers has brought focus to one o...

Shailendra Nagarajan | 24th May, 2019,  

 

Retailers Adopt Aggressive Private Label Pricing Strategies in CPG

Nine out of 10 leading retailers price their private label products lower than the average prices of their respective categories, reveals th...

DataWeave Marketing | 29th Mar, 2019,  

 

Decoding Alibaba’s Singles Day Sales | DataWeave

An average of $11.7 million per second was the rate at which Alibaba clocked $1 billion in sales during the first 85 seconds of Singles’ D...

DataWeave Marketing | 12th Dec, 2018,  

 

CEO Speak: Serving the US Market, Hiring the Right Talent, And More

Recently, Karthik Bettadapura, Co-founder & CEO at DataWeave, was interviewed by Vishal Krishna, Business Editor at YourStory, in the Ba...

DataWeave Marketing | 7th Dec, 2018,  

 

Evolution of Amazon’s US Product Assortment | DataWeave

As with many other product categories, Amazon has made a significant incursion in Apparel — a key battleground category in retail today. R...

DataWeave Marketing | 21st Nov, 2018,  

 

Inside India’s eCommerce Battle: Attractive Offers Usher In The Festive Season

It’s festival season in India again and shoppers took advantage of aggressive cutthroat competition between Indian online retailers to dri...

DataWeave Marketing | 13th Nov, 2018,  

 

Evaluating the Influence of Learning Models | DataWeave

Natt Fry, a renowned thought leader in the world of retail and analytics, published recently an article expounding the value and potential o...

DataWeave Marketing | 11th Oct, 2018,  

 

Amazon’s Fashion & Apparel Product Assortment | DataWeave

Apparel remains one of the key battleground categories in retail today, and like in most other product categories, Amazon has made significa...

DataWeave Marketing | 21st Mar, 2018,  

 

What Retailers Can Learn from the Lowe’s Board Announcement

Last Friday, Reuters published, “Home Improvement chain Lowe’s said it has nominated two independent board members and plans to add a th...

Natt Fry | 30th Jan, 2018,  

 

Walmart’s Online Pricing Analysis | DataWeave

In an increasingly competitive retail landscape and facing intense margin pressures, improving the profitability of online commerce is a gro...

Natt Fry | 27th Nov, 2017,  

 

Top 5 Drivers of Successful eCommerce | DataWeave

Retail has undergone a dramatic transformation over the last decade. Once dominant retailers are today being given a run for their money ami...

Kirtana Suri | 17th Oct, 2017,  

 

Analysis of Target’s Discount Strategy

Earlier this year, we witnessed Amazon and Walmart going head to head in a CPG goods price war of fluctuating intensity that soon rippled ou...

DataWeave Marketing | 22nd Sep, 2017,  

 

Amazon’s Whole Foods Pricing Strategy Analysis | DataWeave

Amazon.com, America’s retail behemoth, dominated headlines in August when it completed its acquisition of Whole Foods in early August 2017...

DataWeave Marketing | 7th Sep, 2017,  

 

The Role of Competitive Intelligence in Modern Retail

When retailers today look to compete in the cutthroat world of online commerce, they face several challenges unique to the nature of modern ...

DataWeave Marketing | 28th Aug, 2017,  

 

Advantage Flipkart: The Motives Behind Acquiring eBay India

Flipkart recently acquired eBay’s India business in an announcement that made a huge splash across the country. With Flipkart already havi...

Amit Tripathi | 16th May, 2017,  

 

How to Survive the Loss of Brick & Mortar Retail Stores

For years, the consumer electronics chain Radioshack has endeavored to stay alive in our ever-changing world. Despite their efforts, they ha...

DataWeave Marketing | 27th Apr, 2017,  

 

Smart Practices for Pricing Products

Top pricing strategies for online retailers “When it comes to retail markets, law of one price is no law at all” — Hal Varian Hal ...

DataWeave Marketing | 6th Dec, 2016,  

 

Benefits of Competitive Marketing Intelligence | DataWeave

In the aggressive business of online retail every detail you know about your competitor gives you an edge over them. To help you stay ahead ...

DataWeave Marketing | 31st May, 2016,  

 

7 Features of an Effective Price Intelligence Tool | DataWeave

[This is Part 3 of a series of posts on Competitive Intelligence for Retail. Find the previous posts here: Part 1 and Part 2....

DataWeave Marketing | 31st May, 2016,  

 

Tips on How to Price Your Products | DataWeave

Picture this. You’re approaching the biggest sale of the year for your business, the number of offerings are ever growing and your competi...

DataWeave Marketing | 4th Aug, 2015,  

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