Posts from 2017 | DataWeave

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Posts from 2017

Tracing Lazada’s Pricing Across the Month-Long Online Revolution Sale

Tracing Lazada’s Pricing Across the Month-Long Online Revolution Sale

Commencing on the 11th of November and ending just a few days ago on the 12th of December, Southeast Asia’s biggest sale event, the Lazada...

DataWeave Marketing | 26th Dec, 2017,  

Consumer Packaged Goods Join The Black Friday Blitz

Consumer Packaged Goods Join The Black Friday Blitz

While the Thanksgiving weekend sale, which includes Black Friday and Cyber Monday, is famous for attractive offers across all consumer categ...

DataWeave Marketing | 12th Dec, 2017,  

Thanksgiving, Black Friday and Cyber Monday Parade Discounts in Fashion

Thanksgiving, Black Friday and Cyber Monday Parade Discounts in Fashion

Fashion has always been one of the great engines of retail, and two of its iconic sale events are Thanksgiving and Black Friday. While Black...

DataWeave Marketing | 2nd Dec, 2017,  

[INFOGRAPHIC] Thanksgiving vs Black Friday vs Cyber Monday: The Electronics Price War Heats Up

[INFOGRAPHIC] Thanksgiving vs Black Friday vs Cyber Monday: The Electronics Price War Heats Up

Alibaba may have raked in some $25 billion on Singles’ Day in the largest one-day sales turnover ever. In the Western world, however, Blac...

DataWeave Marketing | 29th Nov, 2017,  

Walmart’s Online Pricing Analysis | DataWeave

Walmart’s Online Pricing Analysis | DataWeave

In an increasingly competitive retail landscape and facing intense margin pressures, improving the profitability of online commerce is a gro...

Natt Fry | 27th Nov, 2017,  

Alibaba’s Singles Day Sale: Decoding the World’s Biggest Shopping Festival

Alibaba’s Singles Day Sale: Decoding the World’s Biggest Shopping Festival

$17.5 million every 60 seconds. That’s the volume of sales Alibaba generated on 11.11, or Singles Day. This mammoth event, decisively the ...

DataWeave Marketing | 24th Nov, 2017,  

Under the Microscope: Lazada’s 11.11 Online Revolution Sale

Under the Microscope: Lazada’s 11.11 Online Revolution Sale

Lazada’s signature event, Online Revolution, is a month-long sale extravaganza that commenced with a Mega Sale on 11 November, and culmina...

DataWeave Marketing | 23rd Nov, 2017,  

Black Friday Sales Season: How US Retailers Are Gearing Up

Black Friday Sales Season: How US Retailers Are Gearing Up

In today’s rapidly evolving online and mobile worlds, few things encapsulate the competitive nature of the online retail battlefield like ...

DataWeave Marketing | 14th Nov, 2017,  

Our Analysis of Diwali Season Sales

Our Analysis of Diwali Season Sales

As the battle of the Indian eCommerce heavyweights continues to accelerate, we have witnessed three separate sale events compressed into the...

DataWeave Marketing | 25th Oct, 2017,  

Top 5 Drivers of Successful eCommerce | DataWeave

Top 5 Drivers of Successful eCommerce | DataWeave

Retail has undergone a dramatic transformation over the last decade. Once dominant retailers are today being given a run for their money ami...

Kirtana Suri | 17th Oct, 2017,  

Festive Season Sale: Who’s Winning the Great Indian eCommerce Battle?

Festive Season Sale: Who’s Winning the Great Indian eCommerce Battle?

In the lead up to October’s Diwali celebrations, almost all major Indian e-retailers had announced mammoth sale events for last week. Resu...

DataWeave Marketing | 27th Sep, 2017,  

Analysis of Target’s Discount Strategy

Analysis of Target’s Discount Strategy

Earlier this year, we witnessed Amazon and Walmart going head to head in a CPG goods price war of fluctuating intensity that soon rippled ou...

DataWeave Marketing | 22nd Sep, 2017,  

Amazon’s Whole Foods Pricing Strategy Analysis | DataWeave

Amazon’s Whole Foods Pricing Strategy Analysis | DataWeave

Amazon.com, America’s retail behemoth, dominated headlines in August when it completed its acquisition of Whole Foods in early August 2017...

DataWeave Marketing | 7th Sep, 2017,  

The Role of Competitive Intelligence in Modern Retail

The Role of Competitive Intelligence in Modern Retail

When retailers today look to compete in the cutthroat world of online commerce, they face several challenges unique to the nature of modern ...

DataWeave Marketing | 28th Aug, 2017,  

Video: Using Product Images to Achieve Over 90% Accuracy in Matching E-Commerce Products

Video: Using Product Images to Achieve Over 90% Accuracy in Matching E-Commerce Products

Matching images is hard! Images, intrinsically, are complex forms of information, with varying backgrounds, orientations, and noise. Develop...

DataWeave Marketing | 9th Aug, 2017,  

Was Amazon’s Prime Day Sale Really That Big a Deal?

Was Amazon’s Prime Day Sale Really That Big a Deal?

Hint: Only in some product categories Amazon’s Prime Day sale, the first-of-its-kind in India, made a conspicuous splash across the media ...

DataWeave Marketing | 1st Aug, 2017,  

Implement a Machine-Learning Product Classification System

Implement a Machine-Learning Product Classification System

For online retailers, price competitiveness and a broad assortment of products are key to acquiring new customers, and driving customer rete...

Ankush Bhalotia | 22nd Jun, 2017,  

Advantage Flipkart: The Motives Behind Acquiring eBay India

Advantage Flipkart: The Motives Behind Acquiring eBay India

Flipkart recently acquired eBay’s India business in an announcement that made a huge splash across the country. With Flipkart already havi...

Amit Tripathi | 16th May, 2017,  

Baahubali 2: Dissecting 75,000 Tweets to Uncover Audience Sentiments

Baahubali 2: Dissecting 75,000 Tweets to Uncover Audience Sentiments

Why did Katappa kill Baahubali? Two years ago, not many would have foreseen this sentence capturing the imagination of the country like it h...

Byom Kesh Jha | 5th May, 2017,  

How to Survive the Loss of Brick & Mortar Retail Stores

How to Survive the Loss of Brick & Mortar Retail Stores

For years, the consumer electronics chain Radioshack has endeavored to stay alive in our ever-changing world. Despite their efforts, they ha...

DataWeave Marketing | 27th Apr, 2017,  

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