The DataWeave Blog

Posts from 2021

 

Top 7 AI tools for your eCommerce business

The 2020 global health crisis sped up the adoption of omnichannel shopping and fulfillment. Consumers spent $791.70 billion online with U.S....

Osheen Jain | 5th Dec, 2021,  

 

How Brands Can Outperform Rivals With Next-Gen Digital Shelf Analytics

As eCommerce grows in complexity, brands need new ways to grow sales and market share. Right now, brands face urgent market pressures like o...

Praveen Sheethalnath | 30th Nov, 2021,  

 

Top 4 ways to optimize content to drive e-commerce sales

How to use content to boost your e-commerce sales? Here are the 4 ways of content optimization that will increase your e-commerce sales. Che...

Anurima Das | 29th Nov, 2021,  

 

Win Search. Win the Digital Shelf this Holiday Season!

Win Search. Win the Digital Shelf this Holiday Season! ...

Riya Anand | 25th Nov, 2021,  

 

2021 Cyber Weekend Preliminary Insights

The exponential growth of eCommerce has forever changed holiday shopping as we know it. What was once led by the launch of Cyber Monday in 2...

Amy Fieber | 23rd Nov, 2021,  

 

Top 10 Retail Analytics that You Must Know

Retail Analytics help merchants to understand their customers, how to increase sales, and much more. Here we share 10 facts about retail ana...

Osheen Jain | 19th Nov, 2021,  

 

How Artificial Intelligence is giving the Indian Beauty Industry a Facelift

In this article, you will understand how artificial intelligence is helping the Indian beauty industry to give them a boost. ...

Anurima Das | 17th Nov, 2021,  

 

Gold, Gift Hampers & Gadgets – brands that sparkled this Diwali!

Celebrate Diwali with a smile & make this shopping season in India count by purchasing crackers, chocolates & sharing Diwali gift ...

Riya Anand | 12th Nov, 2021,  

 

Discounts continue to fizzle out on Amazon-Flipkart as e-commerce gathers steam

Around 30 percent of electronic products across Amazon and 19 percent across Flipkart continued to be sold without any discount during Octob...

Priyanka Sahay | 3rd Nov, 2021,  

 

Prioritizing Brand Protection Before the Holiday Rush

Counterfeits pose a dangerous threat to any retail brand. Since every single sale is a pivotal branding opportunity, especially for young, b...

Jasmine Glasheen | 29th Oct, 2021,  

 

Amazon-Flipkart sops war in festive sales fizzles out, shows data

Discounts may have been scaled down as the e-commerce market matures and the government looks out for alleged malpractices. Radhika Subraman...

Priyanka Sahay | 29th Oct, 2021,  

 

6 ways Reviews & Ratings can Skyrocket your eCommerce sales

Want to know how to skyrocket your eCommerce sales? Here are 6 different ways how Rating, Reviews and Analytics can help you. Click Here to ...

Anurima Das | 26th Oct, 2021,  

 

Online Halloween Shopping Is Here to Stay, So Better Stay On Top

Lessons from Kroger, Albertson’s, and Safeway’s Optimized Online Positioning    As consumers continue their migration to ...

Karthik Bettadapura | 19th Oct, 2021,  

 

4 Hacks to improve your online Product Visibility

With online shopping becoming increasingly important for brands, the concept of ‘product visibility’ within this ecosystem has emerged a...

Anurima Das | 5th Oct, 2021,  

 

How an American QSR improved its Marketing ROI by 3x on Food Apps

Within months of partnering with DataWeave, a 1000+ store chain QSR was able to achieve a 3X increase in sales with a large food aggregator ...

Abhinav Gupta | 21st Sep, 2021,  

 

Structuring the Unstructured: Making the Most of Big Data

The big buzzword of the decade has got to be data. When the untapped potentials of great data were first discovered, experts started calling...

Shruthi Nair | 17th Sep, 2021,  

 

Decoding Growth for CPG in India with Data Analytics

It’s been a pivotal year for the CPG industry in India. Consumers were forced to stay at home due to the pandemic, leading to a surge in o...

Aditi Bisht | 1st Sep, 2021,  

 

The way to your customer’s heart is… direct

Direct-to-Consumer (D2C), Digitally Native Vertical Brands (DNVB), and brand.com serve as
different variations of a similar concept th...

Shruthi Nair | 24th Aug, 2021,  

 

Seven tricks to win food wars on food-apps

Food aggregators have emerged as a critical channel for Quick Service Restaurant (QSR) chains to grow their business – especially post...

Abhinav Gupta | 19th Aug, 2021,  

 

DataWeave awarded Leader and High Performer by G2

G2 is the world’s leading B2B software and services review platform has named DataWeave the Leader and High Performer in E-Commerce Analyt...

Prasanna Kumar | 5th Aug, 2021,  

 

All Brands need to know these Prime Day Secrets! Do you?

Prime Day or not, brands need to make sure their Digital Shelf is well stocked, highly discoverable in crowded marketplaces, have the right ...

DataWeave Marketing | 3rd Aug, 2021,  

 

Prime Day 2021 Discounts Set Home Leaders Apart

Home is where the shopping cart is. After last year’s blistering pace of e-commerce sales growth in the home category, we at DataWeave wan...

DataWeave Marketing | 30th Jul, 2021,  

 

We Found Prime Day 2021’s Best Fashion Discounts Around the World

Consumers are moving beyond yoga pants. After a long year of pandemic lockdowns and the casual comfort of a homebody lifestyle, shoppers are...

DataWeave Marketing | 27th Jul, 2021,  

 

Prep, Prime and Plenish For Prime Day India

After demonetization, Covid-19 has probably been one of the worst scenarios for the retail sector in India. The entire nation went into lock...

Aditi Bisht | 26th Jul, 2021,  

 

Prime Day 2021 Reflected the Global Health & Beauty Boom

As consumers socialize more this year, retailers around the world are competing for sales in the torrid health & beauty category. That...

DataWeave Marketing | 22nd Jul, 2021,  

 

Who Won Prime Day 2021’s Electronics Price War?

Amazon’s Prime Day 2021 global shopping event took place June 21 and 22, 2021 and smashed previous sales records. At DataWeave, we wanted ...

DataWeave Marketing | 20th Jul, 2021,  

 

Dazzle Dads With Electronics & Home Goods This Father’s Day

This year, shoppers will skip neckties and celebrate Dad with gifts for his home office or man cave.As our personal and professional lives g...

DataWeave Marketing | 16th Jun, 2021,  

 

As Value Shopping Soars, Pricing Matters More

The pandemic’s profound economic impact sparked a surge in value shopping. Between February and December 2020, 10 million Americans lost t...

DataWeave Marketing | 2nd Jun, 2021,  

 

Food Delivery Gives Moms a Delicious Break On Mother’s Day

Moms deserve a scrumptious celebration. In time for Mother’s Day, restaurants and their food delivery partners can unburden mothers from t...

DataWeave Marketing | 7th May, 2021,  

 

This Mother’s Day, Dazzle Moms With These Beauty & Fashion Trends

Show moms extra love this year. With Mother’s Day coming up fast, savvy beauty and fashion brands will use this special occasion to inspir...

DataWeave Marketing | 6th May, 2021,  

 

Similarity matching keeps retailers competitive: Know your rivals

Soaring e-commerce growth has made retail more crowded, complex and competitive. Now retailers face an urgent need to keep an eye on more ri...

DataWeave Marketing | 15th Apr, 2021,  

 

How Brands Make Their Marketing Magnetic

E-commerce is getting crowded. The proliferation of informed shoppers, e-commerce sites, and competitors of all sizes has increased the comp...

DataWeave Marketing | 16th Mar, 2021,  

 

How Healthy is Your Assortment?

In 2021, both consumers and retailers seek better health. The pandemic has inspired consumers and retailers to take better care of their phy...

DataWeave Marketing | 25th Feb, 2021,  

 

How Brands Boost Their E-Commerce Profitability

Brands that protect their bottom line will win online. As global e-commerce smashes sales records, more brands are now taking control over t...

DataWeave Marketing | 17th Feb, 2021,  

 

[INFOGRAPHIC] 2020: The Year the World Navigated Uncertainty Together

The start of 2020 brought with it the promise of global economic growth. Markets in the US were on a steady rise we also witnessed demand fr...

Karthik Bettadapura | 19th Jan, 2021,  

 

AI-Driven Mapping of Retail Taxonomies- Part 2

Mapping product taxonomies using Deep Learning In Part 1 we discussed the importance of Retail taxonomy and the applications of mapping reta...

Shwet Kamal Mishra | 13th Jan, 2021,  

 

Mapping eCommerce Product Taxonomy with AI Pt. 1

Product Taxonomy and its importance in retail Every product on a retail website is categorized in such a way that it denotes where the produ...

Shwet Kamal Mishra | 6th Jan, 2021,  

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