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The DataWeave Blog

Posts on Brand Perception

 

5 Ways to Manage and Improve Stock Availability

Stock availability is the degree to which a brand or retailer has inventory of all their listed items to meet customer demand. ...

Riya Anand | 24th Aug, 2022,  

 

The challenges in scaling a ‘House of Brands’

How much have you heard about the house of brands strategy? Find out here the strategies, advantages & challenges companies face in sca...

Saahil Sachdeva | 6th Jul, 2022,  

 

eCommerce in South Africa: Data-Driven approach to getting ahead

About 70% of South Africans shop online once a month resulting in a massive growth of eCommerce in South Africa. Know how to tap into this g...

Prashant Dixit | 6th Jun, 2022,  

 

The Future of eCommerce is Social: Demystifying the Social Commerce Revolution

Learn what is social commerce and how to use top social commerce platforms for brand promotion and increase of sales in eCommerce by reading...

Pranaya Mohanty | 16th May, 2022,  

 

What is Customer Price Perception and why it is important

Learn how to build the right customer price perception by analyzing competitors pricing, promotional strategies and brand image with the hel...

Osheen Jain | 4th May, 2022,  

 

UK’s Biggest Sale Days: What we saw in 2021 and trends for 2022

Customers love discounts, and promotions are the most effective way to attract
shoppers and increase sales during the holiday season a...

Riya Anand | 15th Feb, 2022,  

 

How to respond to Negative Online Reviews

Learn how to address negative reviews and nudge customers towards building trust in their products. Find out ways in which you should addres...

Anurima Das | 29th Jan, 2022,  

 

Best Practices to avoid MAP Violations in 2022

MAP is an agreement between distributors and manufacturers about the minimum price resellers can advertise the products. Read the full blog ...

Osheen Jain | 29th Jan, 2022,  

 

6 Promotional Strategies for the Holiday Season

Looking for an effective list of Promotional Strategies for this upcoming season? Find the best 6 strategies to increase sales during holida...

Osheen Jain | 15th Dec, 2021,  

 

How Brands Can Outperform Rivals With Next-Gen Digital Shelf Analytics

As eCommerce grows in complexity, brands need new ways to grow sales and market share. Right now, brands face urgent market pressures like o...

Praveen Sheethalnath | 30th Nov, 2021,  

 

Top 4 ways to optimize content to drive e-commerce sales

How to use content to boost your e-commerce sales? Here are the 4 ways of content optimization that will increase your e-commerce sales. Che...

Anurima Das | 29th Nov, 2021,  

 

Win Search. Win the Digital Shelf this Holiday Season!

Win Search. Win the Digital Shelf this Holiday Season! ...

Riya Anand | 25th Nov, 2021,  

 

How Artificial Intelligence is giving the Indian Beauty Industry a Facelift

In this article, you will understand how artificial intelligence is helping the Indian beauty industry to give them a boost. ...

Anurima Das | 17th Nov, 2021,  

 

How E-commerce Brands Build Customer Trust | DataWeave

Brands that build consumer trust will win big as online shopping explodes this year. As the COVID-19 pandemic propels more shoppers online, ...

DataWeave Marketing | 11th Nov, 2020,  

 

Market Intelligence Platform with Kenshoo

We’re thrilled to announce that we have teamed up with Kenshoo to offer an integrated marketing solution that combines DataWeave’s digit...

DataWeave Marketing | 22nd Jul, 2020,  

 

Baahubali 2: Dissecting 75,000 Tweets to Uncover Audience Sentiments

Why did Katappa kill Baahubali? Two years ago, not many would have foreseen this sentence capturing the imagination of the country like it h...

Byom Kesh Jha | 5th May, 2017,  

 

Dissonance in Online MRP Prices Across Retailers | DataWeave

We all know, online shopping offers a lot of benefits to shoppers. Apart from the convenience it offers access to a wide-assortment base and...

DataWeave Marketing | 13th Dec, 2016,  

 

How to Build a Twitter Sentiment Analysis App Using R

Twitter, as we know, is a highly popular social networking and micro-blogging service used by millions worldwide. Each status or tweet as we...

DataWeave Marketing | 4th Aug, 2015,  

 

How to Extract Colors From an Image

We have taken a special interest in colors in recent times. Some of us can even identify and name a couple of dozen different colors! The ge...

DataWeave Marketing | 4th Aug, 2015,  

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