Stock availability is the degree to which a brand or retailer has inventory of all their listed items to meet customer demand. ...

How much have you heard about the house of brands strategy? Find out here the strategies, advantages & challenges companies face in sca...

About 70% of South Africans shop online once a month resulting in a massive growth of eCommerce in South Africa. Know how to tap into this g...

Learn what is social commerce and how to use top social commerce platforms for brand promotion and increase of sales in eCommerce by reading...

Learn how to build the right customer price perception by analyzing competitors pricing, promotional strategies and brand image with the hel...

Customers love discounts, and promotions are the most effective way to attract
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Learn how to address negative reviews and nudge customers towards building trust in their products. Find out ways in which you should addres...

MAP is an agreement between distributors and manufacturers about the minimum price resellers can advertise the products. Read the full blog ...

Looking for an effective list of Promotional Strategies for this upcoming season? Find the best 6 strategies to increase sales during holida...

As eCommerce grows in complexity, brands need new ways to grow sales and market share. Right now, brands face urgent market pressures like o...

How to use content to boost your e-commerce sales? Here are the 4 ways of content optimization that will increase your e-commerce sales. Che...

Win Search. Win the Digital Shelf this Holiday Season! ...

In this article, you will understand how artificial intelligence is helping the Indian beauty industry to give them a boost. ...

Brands that build consumer trust will win big as online shopping explodes this year. As the COVID-19 pandemic propels more shoppers online, ...

We’re thrilled to announce that we have teamed up with Kenshoo to offer an integrated marketing solution that combines DataWeave’s digit...

Why did Katappa kill Baahubali? Two years ago, not many would have foreseen this sentence capturing the imagination of the country like it h...

We all know, online shopping offers a lot of benefits to shoppers. Apart from the convenience it offers access to a wide-assortment base and...

Twitter, as we know, is a highly popular social networking and micro-blogging service used by millions worldwide. Each status or tweet as we...

We have taken a special interest in colors in recent times. Some of us can even identify and name a couple of dozen different colors! The ge...