Posts on Brand Perception

Learn how Digital Shelf Analytics (DSA) enhances Marketing Mix Modeling (MMM). Bridge data gaps for real-time insights and improved ROI. ...

Understand the difference between standard price reporting and competitive intelligence in retail. Learn how to use both to drive pricing st...

Navigate tariff volatility. Learn strategies, tools, and insights to optimize pricing, monitor costs, track competitors, assess consumer imp...

Struggling with MAP pricing? This article explores strategic approaches to overcome challenges, maintain brand integrity, and drive sales. ...

Maximize profits with accurate pricing intelligence. Learn how AI dramatically improves your competitive match rates and gives you an edge o...

Discover how DataWeave uses AI to ensure high-quality, comprehensive, and timely data insights, empowering eCommerce companies to make confi...

Explore Black Friday 2024 trends in Canada, analyzing discounts and pricing strategies across consumer electronics and home & furniture...

Gaining search rankings on Amazon can be a challenge. Here are 10 tactics to help brands win better visibility on Amazon search results. ...

Share of Media can give brands a competitive edge. Learn how this essential metric extends the focus beyond Share of Search. ...

Explore 2024 back-to-school retail trends: pricing strategies, discount analysis, and brand visibility across major US retailers. Essential ...

Discover the importance of Digital Shelf metrics for consumer brands in the omnichannel marketplace. Learn how to monitor and optimize perfo...

Find out how digital shelf analytics solves key revenue growth management challenges for consumer brands. Learn to overcome data issues, com...

Every business needs product price monitoring to stay competitive. Understand the benefits, key strategies, and essential price monitoring s...

Uncover key trends and insights from Amazon India Prime Day 2024. Analyze discount strategies across major categories, subcategories, and br...

Uncover brand-specific trends from Amazon Prime Day 2024 across Electronics, Apparel, Home & Furniture, and Health & Beauty catego...

Accurate pricing intelligence is crucial for retailers and brands in the eCommerce arena. Discover why tracking the “end-user price...

Unlock eCommerce success! Discover why brands must prioritize mobile app data in Digital Shelf Analytics. Dive into insights for a winning o...

Dive into the price war between Flipkart’s Big Billion Days and Amazon’s Great Indian Festival, dissecting discounts, brand stra...

Learn about the pricing and discounting strategies that shaped the Home & Furniture landscape across major retailers like Wayfair, Over...

Unlock how Digital Shelf Analytics KPIs like content quality, share of search, stock availability, heighten impressions, clicks, and sales, ...

Stock availability is the degree to which a brand or retailer has inventory of all their listed items to meet customer demand. ...

How much have you heard about the house of brands strategy? Find out here the strategies, advantages & challenges companies face in sca...

About 70% of South Africans shop online once a month resulting in a massive growth of eCommerce in South Africa. Know how to tap into this g...

Learn what is social commerce and how to use top social commerce platforms for brand promotion and increase of sales in eCommerce by reading...

Learn how to build the right customer price perception by analyzing competitors pricing, promotional strategies and brand image with the hel...

Customers love discounts, and promotions are the most effective way to attract
shoppers and increase sales during the holiday season a...

Learn how to address negative reviews and nudge customers towards building trust in their products. Find out ways in which you should addres...

MAP is an agreement between distributors and manufacturers about the minimum price resellers can advertise the products. Read the full blog ...

Looking for an effective list of Promotional Strategies for this upcoming season? Find the best 6 strategies to increase sales during holida...

As eCommerce grows in complexity, brands need new ways to grow sales and market share. Right now, brands face urgent market pressures like o...

How to use content to boost your e-commerce sales? Here are the 4 ways of content optimization that will increase your e-commerce sales. Che...

Win Search. Win the Digital Shelf this Holiday Season! ...

In this article, you will understand how artificial intelligence is helping the Indian beauty industry to give them a boost. ...

Brands that build consumer trust will win big as online shopping explodes this year. As the COVID-19 pandemic propels more shoppers online, ...

We’re thrilled to announce that we have teamed up with Kenshoo to offer an integrated marketing solution that combines DataWeave’s digit...

Why did Katappa kill Baahubali? Two years ago, not many would have foreseen this sentence capturing the imagination of the country like it h...

We all know, online shopping offers a lot of benefits to shoppers. Apart from the convenience it offers access to a wide-assortment base and...

Twitter, as we know, is a highly popular social networking and micro-blogging service used by millions worldwide. Each status or tweet as we...

We have taken a special interest in colors in recent times. Some of us can even identify and name a couple of dozen different colors! The ge...