Posts on Brand Perception

Learn about the pricing and discounting strategies that shaped the Home & Furniture landscape across major retailers like Wayfair, Over...

Unlock how Digital Shelf Analytics KPIs like content quality, share of search, stock availability, heighten impressions, clicks, and sales, ...

Stock availability is the degree to which a brand or retailer has inventory of all their listed items to meet customer demand. ...

How much have you heard about the house of brands strategy? Find out here the strategies, advantages & challenges companies face in sca...

About 70% of South Africans shop online once a month resulting in a massive growth of eCommerce in South Africa. Know how to tap into this g...

Learn what is social commerce and how to use top social commerce platforms for brand promotion and increase of sales in eCommerce by reading...

Learn how to build the right customer price perception by analyzing competitors pricing, promotional strategies and brand image with the hel...

Customers love discounts, and promotions are the most effective way to attract
shoppers and increase sales during the holiday season a...

Learn how to address negative reviews and nudge customers towards building trust in their products. Find out ways in which you should addres...

MAP is an agreement between distributors and manufacturers about the minimum price resellers can advertise the products. Read the full blog ...