The DataWeave Blog

Posts on Brand Perception


How Brands Earn Consumers’ Trust as E-Commerce Soars

Brands that build consumer trust will win big as online shopping explodes this year. As the COVID-19 pandemic propels more shoppers online, ...

DataWeave Marketing | 11th Nov, 2020,  


DataWeave partners with Kenshoo for market intelligence platform

We’re thrilled to announce that we have teamed up with Kenshoo to offer an integrated solution that combines DataWeave’s digital shelf a...

DataWeave Marketing | 22nd Jul, 2020,  


Baahubali 2: Dissecting 75,000 Tweets to Uncover Audience Sentiments

Why did Katappa kill Baahubali? Two years ago, not many would have foreseen this sentence capturing the imagination of the country like it h...

Byom Kesh Jha | 5th May, 2017,  


Dissonance in MRPs for same products across online retailers

We all know, online shopping offers a lot of benefits to shoppers. Apart from the convenience it offers access to a wide-assortment base and...

DataWeave Marketing | 13th Dec, 2016,  



Social media can be defined as virtual communities and networks, where social interaction takes place among people and a wide variety of co...

DataWeave Marketing | 31st May, 2016,  


Building a Twitter Sentiment Analysis App using R

Twitter, as we know, is a highly popular social networking and micro-blogging service used by millions worldwide. Each status or tweet as we...

DataWeave Marketing | 4th Aug, 2015,  


Extract dominant colors from an image with ColorWeave

We have taken a special interest in colors in recent times. Some of us can even identify and name a couple of dozen different colors! The ge...

DataWeave Marketing | 4th Aug, 2015,  

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