Posts by Shruthi Nair | DataWeave

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Shruthi Nair

Posts by Shruthi Nair

Shruthi Nair is the Executive Editor of RetailME, the Middle East’s leading B2B retail intelligence platform, and a broadcast journalist with interests in retail and business in the Middle East.

Structured and Unstructured data – Benefits of Big Data

Structured and Unstructured data – Benefits of Big Data

The big buzzword of the decade has got to be data. When the untapped potentials of great data were first discovered, experts started calling...

Shruthi Nair | 17th Sep, 2021,  
“The Rise of Digitally Native Brands (DNVB)”

“The Rise of Digitally Native Brands (DNVB)”

Direct-to-Consumer (D2C), Digitally Native Vertical Brands (DNVB), and brand.com serve as
different variations of a similar concept th...

Shruthi Nair | 24th Aug, 2021,  

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Turning Headwinds Into Wins: How Brands Can Navigate Price, Share, and Visibility Amid Tariff Disrup

Turning Headwinds Into Wins: How Brands Can Navigate Price, Share, and Visibility Amid Tariff Disrup

Disruption Is Now the Baseline Tariffs can spike landed costs overnight, regulations rewrite labelling rules, and competitors slash prices b...

Eddy Salas | 13th Jun, 2025,  
Bridging the Gap: How Digital Shelf Analytics Empowers Marketing Mix Modelling for Smarter Brand Dec

Bridging the Gap: How Digital Shelf Analytics Empowers Marketing Mix Modelling for Smarter Brand Dec

Learn how Digital Shelf Analytics (DSA) enhances Marketing Mix Modeling (MMM). Bridge data gaps for real-time insights and improved ROI. ...

Eddy Salas | 30th Apr, 2025,  
Standard Reporting vs. Competitive Intelligence: What Retail Leaders Need to Know

Standard Reporting vs. Competitive Intelligence: What Retail Leaders Need to Know

Understand the difference between standard price reporting and competitive intelligence in retail. Learn how to use both to drive pricing st...

Eddy Salas | 20th Apr, 2025,  
Preparing for Tariff Impact: A Retailer’s Guide to Price Intelligence

Preparing for Tariff Impact: A Retailer’s Guide to Price Intelligence

Navigate tariff volatility. Learn strategies, tools, and insights to optimize pricing, monitor costs, track competitors, assess consumer imp...

Eddy Salas | 10th Apr, 2025,  
Beyond MAP Pricing: Strategic Approaches for Brands and Retailers

Beyond MAP Pricing: Strategic Approaches for Brands and Retailers

Struggling with MAP pricing? This article explores strategic approaches to overcome challenges, maintain brand integrity, and drive sales. ...

Eddy Salas | 15th Mar, 2025,  
Portfolio Enhancement Through Price Relationship Management: Building Coherent Pricing Across Produc

Portfolio Enhancement Through Price Relationship Management: Building Coherent Pricing Across Produc

Do you remember when the movie Super Size Me came out? If you missed it, it was about the harmful effects of eating fast food too often. One...

Eddy Salas | 24th Feb, 2025,  
Maximizing Competitive Match Rates: The Foundation of Effective Price Intelligence

Maximizing Competitive Match Rates: The Foundation of Effective Price Intelligence

Maximize profits with accurate pricing intelligence. Learn how AI dramatically improves your competitive match rates and gives you an edge o...

Eddy Salas | 5th Feb, 2025,  
Beyond Basic Price Monitoring: Advanced Applications of Competitive Intelligence

Beyond Basic Price Monitoring: Advanced Applications of Competitive Intelligence

Move beyond basic price monitoring—learn how competitive intelligence helps retailers uncover regional opportunities, competitor strategie...

Eddy Salas | 3rd Feb, 2025,  

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