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Posts by Jeevanantham Kailasam | DataWeave

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Jeevanantham Kailasam

Posts by Jeevanantham Kailasam

Jeeva is Manager - Business Analytics at Dataweave working with Brands to help them improve their discoverability and inturn revenue across eCommerce Platforms. He can be reached at jeeva.kailasam@dataweave.com

Black Friday vs Boxing Day: Which Sale Event Offered Better Deals?

Black Friday vs Boxing Day: Which Sale Event Offered Better Deals?

Discover which sale event—Black Friday or Boxing Day—offered the best discounts across categories like electronics, apparel, and home go...

Jeevanantham Kailasam | 21st Jan, 2025,  
Cracking the Code: How Retailers Can Adapt to Plummeting Egg Prices in 2024

Cracking the Code: How Retailers Can Adapt to Plummeting Egg Prices in 2024

Learn retail strategies to maintain profit margins and customer loyalty despite unstable egg prices. ...

Jeevanantham Kailasam | 18th Jul, 2024,  
U.S. Prime Day Deals 2022: Promotion Intelligence First Look

U.S. Prime Day Deals 2022: Promotion Intelligence First Look

As inflation hits another 40-year high at 9.1 percent, U.S. consumers geared up for their first sign of hope and relief in the form of antic...

Jeevanantham Kailasam | 14th Jul, 2022,  
How short term Stockouts on Amazon can have a long-term impact on your eCommerce business

How short term Stockouts on Amazon can have a long-term impact on your eCommerce business

Learn how stockouts on Amazon can impact your eCommerce sales. Read Now! ...

Jeevanantham Kailasam | 30th Jun, 2022,  

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Bridging the Gap: How Digital Shelf Analytics Empowers Marketing Mix Modelling for Smarter Brand Dec

Bridging the Gap: How Digital Shelf Analytics Empowers Marketing Mix Modelling for Smarter Brand Dec

Learn how Digital Shelf Analytics (DSA) enhances Marketing Mix Modeling (MMM). Bridge data gaps for real-time insights and improved ROI. ...

Eddy Salas | 30th Apr, 2025,  
Standard Reporting vs. Competitive Intelligence: What Retail Leaders Need to Know

Standard Reporting vs. Competitive Intelligence: What Retail Leaders Need to Know

Understand the difference between standard price reporting and competitive intelligence in retail. Learn how to use both to drive pricing st...

Eddy Salas | 20th Apr, 2025,  
Preparing for Tariff Impact: A Retailer’s Guide to Price Intelligence

Preparing for Tariff Impact: A Retailer’s Guide to Price Intelligence

Navigate tariff volatility. Learn strategies, tools, and insights to optimize pricing, monitor costs, track competitors, assess consumer imp...

Eddy Salas | 10th Apr, 2025,  
Beyond MAP Pricing: Strategic Approaches for Brands and Retailers

Beyond MAP Pricing: Strategic Approaches for Brands and Retailers

Struggling with MAP pricing? This article explores strategic approaches to overcome challenges, maintain brand integrity, and drive sales. ...

Eddy Salas | 15th Mar, 2025,  
Portfolio Enhancement Through Price Relationship Management: Building Coherent Pricing Across Produc

Portfolio Enhancement Through Price Relationship Management: Building Coherent Pricing Across Produc

Do you remember when the movie Super Size Me came out? If you missed it, it was about the harmful effects of eating fast food too often. One...

Eddy Salas | 24th Feb, 2025,  
Maximizing Competitive Match Rates: The Foundation of Effective Price Intelligence

Maximizing Competitive Match Rates: The Foundation of Effective Price Intelligence

Maximize profits with accurate pricing intelligence. Learn how AI dramatically improves your competitive match rates and gives you an edge o...

Eddy Salas | 5th Feb, 2025,  
Beyond Basic Price Monitoring: Advanced Applications of Competitive Intelligence

Beyond Basic Price Monitoring: Advanced Applications of Competitive Intelligence

Move beyond basic price monitoring—learn how competitive intelligence helps retailers uncover regional opportunities, competitor strategie...

Eddy Salas | 3rd Feb, 2025,  
From Raw Data to Retail Pricing Intelligence: Transforming Competitive Data into Strategic Assets

From Raw Data to Retail Pricing Intelligence: Transforming Competitive Data into Strategic Assets

Is unrefined price data hurting your retail strategy? Discover how to transform raw data into strategic assets for smarter pricing and incre...

Eddy Salas | 30th Jan, 2025,  

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