Posts by Anurima Das

Learn how to address negative reviews and nudge customers towards building trust in their products. Find out ways in which you should addres...

Supply chain management will be the success key for brands & retailers. if you want to develop a process that is faster, you have to im...

How to use content to boost your e-commerce sales? Here are the 4 ways of content optimization that will increase your e-commerce sales. Che...

In this article, you will understand how artificial intelligence is helping the Indian beauty industry to give them a boost. ...

Want to know how to skyrocket your eCommerce sales? Here are 6 different ways how Rating, Reviews and Analytics can help you. Click Here to ...

With online shopping becoming increasingly important for brands, the concept of ‘product visibility’ within this ecosystem has emerged a...

Learn how Digital Shelf Analytics (DSA) enhances Marketing Mix Modeling (MMM). Bridge data gaps for real-time insights and improved ROI. ...

Understand the difference between standard price reporting and competitive intelligence in retail. Learn how to use both to drive pricing st...

Navigate tariff volatility. Learn strategies, tools, and insights to optimize pricing, monitor costs, track competitors, assess consumer imp...

Struggling with MAP pricing? This article explores strategic approaches to overcome challenges, maintain brand integrity, and drive sales. ...

Do you remember when the movie Super Size Me came out? If you missed it, it was about the harmful effects of eating fast food too often. One...

Maximize profits with accurate pricing intelligence. Learn how AI dramatically improves your competitive match rates and gives you an edge o...

Move beyond basic price monitoring—learn how competitive intelligence helps retailers uncover regional opportunities, competitor strategie...

Is unrefined price data hurting your retail strategy? Discover how to transform raw data into strategic assets for smarter pricing and incre...