Posts by Anurima Das | DataWeave

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Anurima Das

Posts by Anurima Das

Anurima Das is the Managing Editor for Phygital Magazine and handles the technology beat for IMAGES India portfolio. She loves to hold tech conversations and is enthusiastic about 'retail's phygital transformations'.

How to respond to Negative Online Reviews

How to respond to Negative Online Reviews

Learn how to address negative reviews and nudge customers towards building trust in their products. Find out ways in which you should addres...

Anurima Das | 29th Jan, 2022,  
Manage Your Supply Chain Like a Pro

Manage Your Supply Chain Like a Pro

Supply chain management will be the success key for brands & retailers. if you want to develop a process that is faster, you have to im...

Anurima Das | 9th Dec, 2021,  
Top 4 ways to optimize content to drive e-commerce sales

Top 4 ways to optimize content to drive e-commerce sales

How to use content to boost your e-commerce sales? Here are the 4 ways of content optimization that will increase your e-commerce sales. Che...

Anurima Das | 29th Nov, 2021,  
How Artificial Intelligence is giving the Indian Beauty Industry a Facelift

How Artificial Intelligence is giving the Indian Beauty Industry a Facelift

In this article, you will understand how artificial intelligence is helping the Indian beauty industry to give them a boost. ...

Anurima Das | 17th Nov, 2021,  
6 ways Reviews & Ratings can Skyrocket your eCommerce sales

6 ways Reviews & Ratings can Skyrocket your eCommerce sales

Want to know how to skyrocket your eCommerce sales? Here are 6 different ways how Rating, Reviews and Analytics can help you. Click Here to ...

Anurima Das | 26th Oct, 2021,  
4 Hacks to improve your online Product Visibility

4 Hacks to improve your online Product Visibility

With online shopping becoming increasingly important for brands, the concept of ‘product visibility’ within this ecosystem has emerged a...

Anurima Das | 5th Oct, 2021,  

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Disruption Is Now the Baseline Tariffs can spike landed costs overnight, regulations rewrite labelling rules, and competitors slash prices b...

Eddy Salas | 13th Jun, 2025,  
Bridging the Gap: How Digital Shelf Analytics Empowers Marketing Mix Modelling for Smarter Brand Dec

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Learn how Digital Shelf Analytics (DSA) enhances Marketing Mix Modeling (MMM). Bridge data gaps for real-time insights and improved ROI. ...

Eddy Salas | 30th Apr, 2025,  
Standard Reporting vs. Competitive Intelligence: What Retail Leaders Need to Know

Standard Reporting vs. Competitive Intelligence: What Retail Leaders Need to Know

Understand the difference between standard price reporting and competitive intelligence in retail. Learn how to use both to drive pricing st...

Eddy Salas | 20th Apr, 2025,  
Preparing for Tariff Impact: A Retailer’s Guide to Price Intelligence

Preparing for Tariff Impact: A Retailer’s Guide to Price Intelligence

Navigate tariff volatility. Learn strategies, tools, and insights to optimize pricing, monitor costs, track competitors, assess consumer imp...

Eddy Salas | 10th Apr, 2025,  
Beyond MAP Pricing: Strategic Approaches for Brands and Retailers

Beyond MAP Pricing: Strategic Approaches for Brands and Retailers

Struggling with MAP pricing? This article explores strategic approaches to overcome challenges, maintain brand integrity, and drive sales. ...

Eddy Salas | 15th Mar, 2025,  
Portfolio Enhancement Through Price Relationship Management: Building Coherent Pricing Across Produc

Portfolio Enhancement Through Price Relationship Management: Building Coherent Pricing Across Produc

Do you remember when the movie Super Size Me came out? If you missed it, it was about the harmful effects of eating fast food too often. One...

Eddy Salas | 24th Feb, 2025,  
Maximizing Competitive Match Rates: The Foundation of Effective Price Intelligence

Maximizing Competitive Match Rates: The Foundation of Effective Price Intelligence

Maximize profits with accurate pricing intelligence. Learn how AI dramatically improves your competitive match rates and gives you an edge o...

Eddy Salas | 5th Feb, 2025,  
Beyond Basic Price Monitoring: Advanced Applications of Competitive Intelligence

Beyond Basic Price Monitoring: Advanced Applications of Competitive Intelligence

Move beyond basic price monitoring—learn how competitive intelligence helps retailers uncover regional opportunities, competitor strategie...

Eddy Salas | 3rd Feb, 2025,  

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