Posts by Mitrasaptami Das | DataWeave

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Mitrasaptami Das

Posts by Mitrasaptami Das

Mitra drives engagements with Indian FMCG Brands at DataWeave. She is working with several brands closely in delivering 20X impact with Digital Shelf KPIs. Mitra can be reached at mitrasaptami.das@dataweave.com.

Insights from the Digital Shelf of Indian FMCG Brands

Insights from the Digital Shelf of Indian FMCG Brands

To stay competitive, it is crucial for manufacturers and retailers to engage with analytics and data experts to seamlessly integrate e-comme...

Mitrasaptami Das | 29th Nov, 2022,  

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Turning Headwinds Into Wins: How Brands Can Navigate Price, Share, and Visibility Amid Tariff Disrup

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Disruption Is Now the Baseline Tariffs can spike landed costs overnight, regulations rewrite labelling rules, and competitors slash prices b...

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Bridging the Gap: How Digital Shelf Analytics Empowers Marketing Mix Modelling for Smarter Brand Dec

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Learn how Digital Shelf Analytics (DSA) enhances Marketing Mix Modeling (MMM). Bridge data gaps for real-time insights and improved ROI. ...

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Standard Reporting vs. Competitive Intelligence: What Retail Leaders Need to Know

Standard Reporting vs. Competitive Intelligence: What Retail Leaders Need to Know

Understand the difference between standard price reporting and competitive intelligence in retail. Learn how to use both to drive pricing st...

Eddy Salas | 20th Apr, 2025,  
Preparing for Tariff Impact: A Retailer’s Guide to Price Intelligence

Preparing for Tariff Impact: A Retailer’s Guide to Price Intelligence

Navigate tariff volatility. Learn strategies, tools, and insights to optimize pricing, monitor costs, track competitors, assess consumer imp...

Eddy Salas | 10th Apr, 2025,  
Beyond MAP Pricing: Strategic Approaches for Brands and Retailers

Beyond MAP Pricing: Strategic Approaches for Brands and Retailers

Struggling with MAP pricing? This article explores strategic approaches to overcome challenges, maintain brand integrity, and drive sales. ...

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Portfolio Enhancement Through Price Relationship Management: Building Coherent Pricing Across Produc

Portfolio Enhancement Through Price Relationship Management: Building Coherent Pricing Across Produc

Do you remember when the movie Super Size Me came out? If you missed it, it was about the harmful effects of eating fast food too often. One...

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Maximizing Competitive Match Rates: The Foundation of Effective Price Intelligence

Maximizing Competitive Match Rates: The Foundation of Effective Price Intelligence

Maximize profits with accurate pricing intelligence. Learn how AI dramatically improves your competitive match rates and gives you an edge o...

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Beyond Basic Price Monitoring: Advanced Applications of Competitive Intelligence

Beyond Basic Price Monitoring: Advanced Applications of Competitive Intelligence

Move beyond basic price monitoring—learn how competitive intelligence helps retailers uncover regional opportunities, competitor strategie...

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